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Senior Content Strategist, Standards and Resources Team | TELUS Digital


Toronto, ON, CA Calgary, AB, CA Winnipeg, MB, CA Edmonton, AB, CA Halifax, Nova Scotia, CA Kelowna, British Columbia, CA Ottawa, ON, CA Vancouver, British Columbia, CA

Req ID:  25323
Jobs by Category:  Digital
Job Function:  Planning and Analysis
Status:  Full Time
Schedule:  Regular


Join our team

First a bit about you. You’re collaborative by design and are passionate about delivering exceptional work with exceptional team mates. Your primary concern is customers and how you can design online content experiences that will engage, delight and drive action.

Now a bit about us. You probably know TELUS as one of Canada’s main telecommunications providers. What you might not know is that we’re committed to using our world-leading technology to create meaningful change. By reinvesting 5% of our profits back into our communities, connecting Canadians in need and committing to become a zero-waste, carbon neutral company by 2030, we hope to make the world a better place. 

TELUS Digital is a customer-driven and product-minded team within TELUS, responsible for our company’s digital evolution. We actively embrace new customer behaviours that are transforming our business - from online to retail to customer support.

Our team includes a passionate group of strategists, UX and visual designers, full stack developers, content managers, scrum masters, testers, product owners, people experience specialists, and other digital experts.

Learn more about our team at telus.com/digital

This is a full-time permanent position. Remote work is available anywhere in Canada.


Here’s the impact you’ll make and what we’ll accomplish together

Working within the Standards and Resources team, the Sr. Content Strategist plays a key role in creating seamless digital experiences for our customers through engaging content. You will help set the direction and quality of the Brand Resource Centre and telus.com/digital sites’ content, while providing feedback and working closely with the Content Centre of Excellence on our content standards and processes.

Sr. Content Strategists at TELUS digital are experienced content professionals - responsible for using data and best practices to develop strategies that connect project and business goals to customer needs. The ability to communicate content value, knowledge of content analysis, strategy, and requirements to stakeholders and team members is a core component of this role. 

Our Sr. Content Strategists are expected to contribute to the overall practice culture by helping to coach and mentor fellow content practitioners. Educating our partners and teams by sharing best practices and learnings ensures we are able to design great content.  For this role, it will be imperative that the individual works closely and seamlessly with the Product Owner to ensure that the content strategy is clearly defined and understood from ideation onward.  

As part of the Standards and Resources team, you will help the team deliver a customer first experience which includes continually evolving, optimizing and strategizing on how to improve the experience on both the Brand Resource Centre and telus.com/digital pages.  These pages serve very different audiences and the successful individual has to be able to manage both and have the ability to switch between both seamlessly.  You possess  the confidence and skills to work with our broad internal and external stakeholder base.  You’ll know what it takes to deliver a great experience and influence our stakeholders in a way that leads us to continuous improvement. 

To help you execute your role, you’ll lean on our teams in design, development, testing, analytics, and marketing.



Here’s how

  • Leveraging your skills in research, competitive and content auditing, and interpretation of digital analytics to inform content strategy recommendations
  • Providing content recommendations and best practices by developing strategic planning documentation
  • Advocating for content by presenting content strategies and best practices across digital and holding workshops with stakeholders and team members
  • Working alongside our Design and Content managers and other team members to build great experiences
  • Closely supporting our content managers to ensure content strategy and approach is understood, measured, and optimized
  • Contributing to our site governance and editorial standards across our two sites, and 
  • Identifying and analyzing trends in content, design, technology, and marketing that can be leveraged to support the strategic aims of TELUS Digital


You're the missing piece of the puzzle

  • Content strategist with 5+ years digital marketing experience developing content strategies for digital, omnichannel experiences
  • Demonstrable experience driving business KPIs with complex projects 
  • Deep understanding of content strategy best practices, including journey mapping, research requirements, on-page SEO, content templates/decks, and content hierarchies
  • Exceptional written and verbal communication skills, an experienced writer and editor
  • Someone who can gracefully give and receive feedback - a proven consensus builder
  • Adept at working in a highly-collaborative, lean, agile environment
  • Highly detail oriented and organized, with exceptional analytical skills
  • Knowledge of information architecture, content taxonomies, and design systems
  • Understand the importance of creating accessible content and how that applies to WCAG 2.0 AA principles


About TELUS Digital

We want to work with people who:

  • Share our passion for all things digital
  • Thrive in an agile, lean and fast-paced environment
  • Clearly see things from the perspective of our customers
  • Are curious, experiment and never stop learning
  • View collaboration as essential to your work
  • Utilize the power of data to inform decisions
  • Embrace diversity and new ideas


What you can expect from us:

  • An environment where you’re encouraged to share and act on your ideas
  • Flexible work hours in a remote first, mobile environment
  • A welcoming, relaxed office environment
  • A culture committed to giving; every year we donate time and resources in our communities
  • A fun, dynamic team that works and plays every day; great ideas can come as easily during an impromptu hallway soccer match or social team outing


Bonus points

Check out https://telus.com/digital/blog to see how we solve challenging problems for millions of customers with innovative tools.

A bit about us

We’re a people-first, customer-first, purpose-driven team who works together every day to innovate and do good. We improve lives through our technology solutions and foster a culture of innovation that empowers team members to solve complex problems and create remarkable human outcomes in a digital world. When you join our team, you’re helping us make the future friendly.

We’re committed to diversity and equitable access to employment opportunities based on ability—your unique contributions and talents will be valued and respected here.

The health and safety of our team, customers and communities is paramount to TELUS. Accordingly, we require anyone joining our team to be fully vaccinated for COVID-19.






Diverse teams lead the way to innovation. Leveraging different perspectives, experiences and ways of thinking allows us to deliver better insights, decisions, and solutions. Embracing our individuality, and leveraging diversity of thought is an important part of the amazing culture we have built at TELUS Digital.

We are honoured to be recognized

Team TELUS at a glance

Days volunteered in our communities

Billion contributed to charitable and community organizations since 2000

Million customer connections


TELUS is proud to foster an inclusive culture that embraces diversity. We are committed to fair employment practices and all qualified applicants will receive consideration for employment.

We offer accommodation for applicants with disabilities, as required, during the recruitment process.