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Manager, Market Intelligence - Planning & Community Performance (Alberta/BC)

Location: 

Calgary, AB, CA Edmonton, AB, CA Vancouver, BC, CA

Req ID:  52779
Jobs by Category:  Sales and Marketing
Job Function:  Marketing
Status:  Full Time
Schedule:  Regular

Description

 

Our Team and What We'll Accomplish Together

 

Join our Market Intelligence team where data meets strategy! We're looking for a dynamic leader who thrives on turning complex data into actionable insights that drive business growth. In this role, you'll be at the intersection of strategic planning, community performance analytics, and Go-To-Market excellence, directly influencing TELUS's expansion and market success.
You'll lead critical initiatives including fibre build planning, community selection and prioritization, performance management, and executive reporting. If you're passionate about uncovering the "why" behind customer behavior and love seeing your recommendations shape corporate strategy, we want to hear from you.

 

 

What You'll Do

 

Strategic Planning & Market Excellence

 

  • Lead PMO marketing initiatives, strategic planning, and market excellence programs
  • Develop and execute fibre build strategies (SFU/MDU) including targets, models, business cases, and performance management
  • Drive program/project implementation and deployment across Eastern regions
  • Develop build interlock processes, triage systems, and process improvements

 


Community Performance & Analytics

 

  • Conduct comprehensive community analysis, selection, and prioritization for Falcon and national programs
  • Manage unified Go-To-Market (GTM) yearly and quarterly planning initiatives
  • Oversee budget and performance management in collaboration with national teams, including SC triage, BC KPIs, gating KPIs, channel targets, product performance, orders/GA, and yield metrics
  • Design and maintain community performance and GTM dashboards


Research & Insights

 

  • Develop and test hypotheses to explain market performance and customer behavior
  • Take initiative to develop and execute client and market research programs to address identified issues and influence corporate strategy
  • Create localized surveys and research programs in collaboration with national teams
  • Identify marketing problems and opportunities and creatively apply market research techniques

 


Executive Communication & Reporting

 

  • Conduct community GTM deep-dives, delivering insights and actionable data to orient strategy and monitor performance
  • Prepare executive presentations including Falcon board content, WLN performance reports, and VP steering committee materials
  • Develop, communicate, and promote actionable research recommendations and KPI reporting to all levels of management
  • Communicate financial impact of recommendations and downstream effects on products and services
  • Calculate and report ROI on GTM events and initiatives

 


Leadership & Team Development

 

  • Drive a high-performing, highly engaged workforce through effective leadership activities
  • Implement measurable engagement and recognition programs
  • Ensure completion of quality performance processes and knowledge transfer
  • Define and prioritize information needs while managing multiple complex projects



Qualifications

 

What You Bring

 

  • Bachelor's degree in Business, Marketing, Statistics, Economics, or related field
  • 5+ years of experience in market research, business intelligence, or strategic planning
  • 2+ years of people leadership experience
  • Advanced proficiency in developing and executing market research programs to influence corporate strategy
  • Expert-level skills in data analysis, statistical modeling, and hypothesis testing
  • Proven ability to develop and communicate actionable research recommendations and KPI reporting to all management levels
  • Strong financial acumen with ability to articulate business cases and ROI
  • Advanced Excel, PowerPoint, and data visualization skills
  • Experience with dashboard development and BI tools (Tableau, Power BI, or similar)
  • Exceptional presentation and communication skills for executive-level audiences
  • Proven ability to manage multiple complex projects simultaneously
  • Strategic thinking with strong problem-solving capabilities

 


Nice to Have

 

  • MBA or Master's degree in related field
  • Experience in telecommunications or technology industry
  • Knowledge of fibre network deployment and infrastructure planning
  • Familiarity with Go-To-Market strategy development
  • Experience with survey design and primary research methodologies
  • Project Management Professional (PMP) certification
  • SQL or other data querying languages 
Salary Range:  $94,000-$142,000
Performance Bonus or Sales Incentive Plan:  20%

Actual total compensation will be determined based on factors such as knowledge, skills, performance and experience. We encourage all qualified candidates to apply, even if the posted salary range doesn't match your expectations. We're open to discussing competitive compensation packages tailored to your experience level and expertise. TELUS offers rewarding benefits, which may vary per job function, such as:

  • Comprehensive total rewards package highlighting competitive salary and bonus structures, minimum 3 weeks of vacation, and flexible benefits plan to meet the needs of you and your family
  • Flexibility to work in-office, virtually or a combination of both, based on the role's requirements
  • Generous company matched pension and share purchase programs
  • Opportunity to give back to communities in which we work, live and serve
  • Career growth and learning & development opportunities to develop your skills
  • And much more …
Job Type:  This is for a current vacancy

A bit about us

We’re a people-focused, customer-first, purpose-driven team who works together every day to innovate and do good. We improve lives through our technology solutions and foster a culture of innovation that empowers team members to solve complex problems and create remarkable human outcomes in a digital world. 

You’ll find our engaging, high-performance culture personally fulfilling, professionally challenging, and financially rewarding. We’re committed to diversity and equitable access to employment opportunities based on ability. Your unique contributions and talents will be valued and respected here. When you join our team, you’re helping us make the future friendly.

Note for Quebec candidates: if knowledge of English is required for this position, it is because the team member will be asked, on a regular basis, to interact in English with external or internal parties or to use English applications or software as part of their tasks.

 

 

 

 

Sales and Marketing

Help us, help our customers make a real connection

We are honoured to be recognized

$14.7 billion
TELUS’s annual revenue

$4.8 billion
The brand value that TELUS brings

13
Consecutive years our annual dividend payment has increased

Accessibility

TELUS is proud to foster an inclusive culture that embraces diversity. We are committed to fair employment practices and all qualified applicants will receive consideration for employment.

We offer accommodation for applicants with disabilities, as required, during the recruitment process.

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