Manager, Marketing - Community Strategy & Enablement (Alberta/BC)

Description

Our Team and What We'll Accomplish Together

TELUS' mission is to unleash the power of its world-class networks to deliver the best solutions to Canadians, at home, at work, and on the go. We make the world better by leveraging technology to break down barriers and enable everyone to reach their full potential.

Our culture is fundamentally centered on a passion for growth, our deep desire to seize every opportunity and embrace change, our values inspiring excellence and the courage to innovate. The growth mindset encourages each of us to lean in and learn about what matters most to our customers, to create the foundational knowledge that enables us to make decisions that prioritize customers in everything we do. In doing so, we create innovations that change the lives of thousands of people across Canada.

At TELUS, we are always learning and insatiably curious. In the face of uncertainty, we take risks and learn quickly from our mistakes. We build on everyone's ideas because we are stronger together. We are impressed by what humans dare to achieve and are motivated every day to enable others to do more through our technology and innovation. Together we make a difference.

What you'll do

Community Strategy & Omni-Channel Excellence

• Develop and execute comprehensive community omni-channel holistic strategies and enablement programs
• Create and maintain community playbooks that optimize Go-To-Market performance across all channels
• Design channel-specific strategies to maximize market penetration and customer engagement
• Identify opportunities to leverage the right channels at the right time for maximum impact

Local Activation & Events Management

• Build and manage holistic local activation and events calendar with clear prioritization framework
• Coordinate and enable events across multiple communities, ensuring alignment and resource optimization
• Oversee event planning, execution, and post-event analysis to drive continuous improvement
• Create scalable processes for community event activation and measurement

Cross-Functional Alignment & Coordination

• Lead cross-functional alignment initiatives across marketing, sales, operations, and partner organizations
• Collaborate with key stakeholders across the organization to ensure unified community strategies
• Facilitate communication and coordination between teams to drive seamless execution
• Build strong working relationships with internal partners to break down silos and drive results

Channel Enablement & Training

• Develop comprehensive playbooks for technicians, retail teams, door-to-door (D2D) representatives, and influencers
• Establish and maintain training cadence across all channels to ensure consistent messaging and execution
• Manage Marketing Development Fund (MDF) deployment and optimization
• Create enablement programs that empower frontline teams with knowledge, tools, and confidence

Marketing Assets & Coordination

• Enable and coordinate marketing assets across channels, partners, influencers, and social selling programs
• Develop social media playbooks that drive engagement and brand consistency
• Create campaigns, rallies, scripts, and collateral that resonate with local communities
• Ensure all marketing materials are accessible, on-brand, and optimized for each channel
• Coordinate asset distribution and usage tracking across the ecosystem

Leadership & Team Development

• Drive a high-performing, highly engaged workforce through effective leadership activities
• Implement measurable engagement and recognition programs
• Ensure completion of quality performance processes and knowledge transfer
• Define and prioritize initiatives while managing multiple complex projects

Qualifications

What You Bring

• Bachelor's degree in Marketing, Business, Communications, or related field
• 5+ years of experience in marketing, channel enablement, or community engagement
• 2+ years of people leadership experience
• Proven track record of developing and executing omni-channel marketing strategies
• Strong experience in channel enablement, training program development, and playbook creation
• Demonstrated ability to manage complex event calendars and local activation programs
• Excellent cross-functional collaboration and stakeholder management skills
• Experience coordinating with multiple teams and managing competing priorities
• Strong project management capabilities with ability to juggle multiple initiatives
• Exceptional communication and presentation skills
• Creative problem-solver with strategic thinking abilities
• Proficiency in marketing automation tools and asset management systems
• Experience with social media strategy and content development

Nice to Have

• MBA or Master's degree in Marketing or related field
• Experience in telecommunications or technology industry
• Background in retail, direct sales, or field marketing
• Knowledge of influencer marketing and social selling strategies
• Experience managing Marketing Development Funds (MDF)
• Familiarity with Go-To-Market strategy and execution
• Project Management Professional (PMP) certification
• Experience with learning management systems (LMS) and training platforms
• Bilingual (English/French) capabilities
• Event management certification or experience