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Manager, Marketing - TELUS Rewards

Location: 

Calgary, AB, CA Montréal, QC, CA Toronto, ON, CA Edmonton, AB, CA Vancouver, BC, CA, V6B 0M3

Req ID:  52512
Jobs by Category:  Sales and Marketing
Job Function:  Marketing
Status:  Full Time
Schedule:  Regular

Description

Join our elite marketing team revolutionizing the TELUS loyalty experience! As the Manager, you'll lead a team of brilliant minds dedicated to creating a world-class, personalized rewards experience for our customers. Ready to make history? We want you on our team!


Join our team and what we'll accomplish together


As the dynamic Manager of the TELUS Rewards portfolio, you'll drive the vision and execution of our innovative customer loyalty program. You'll lead a high-performing team, focusing on strategy, go-to-market, and customer engagement initiatives. As the champion for the Rewards program, you'll boost adoption across Mobility & Home services, identify growth opportunities, and collaborate with business partners. Join us to shape the future of customer loyalty, achieve measurable results, and enjoy the rewards of leading a game-changing initiative.


Key Responsibilities

Strategic Leadership & Portfolio Ownership

  • Develop and execute annual and quarterly strategic plans for the Rewards program
  • Drive the evolution of the Rewards value proposition to enhance customer engagement and retention
  • Lead competitive analysis across loyalty and telco sectors to identify opportunities and maintain market leadership
  • Evaluate new capabilities, partnerships, and opportunities to enhance program value
  • Own the TELUS Rewards portfolio P&L and liability management, ensuring financial sustainability and growth
  • Own program KPI reporting, trend analysis, and performance optimization


Team Leadership & Development

 

  • Lead, mentor, and develop a team of marketing professionals
  • Set clear objectives, provide coaching, and conduct performance management
  • Foster a collaborative, innovative team culture focused on customer-centricity and results
  • Ensure effective resource allocation and workload management across the team

 

Go-to-Market Strategy & Execution

  • Oversee 1:1 campaign strategy development and execution across all customer touchpoints
  • Drive channel readiness strategy and execution
  • Support seamless integration of Rewards messaging across all customer acquisition channels
  • Champion personalization and expansion strategies across the customer journey

Cross-Functional Collaboration

 

  • Collaborate with Product, Technology, and Operations teams on program enhancements
  • Work with Brand and Communications teams to ensure consistent messaging
  • Engage with Sales and Customer Care teams on channel enablement
  • Partner with Finance on business casing, budgeting, and financial planning
  • Coordinate with Legal, Regulatory, and Privacy teams on compliance

Qualifications

 

What You Bring

 

  • Demonstrated success leading cross-functional initiatives and managing stakeholders
  • Experience managing and developing high-performing teams
  • Excellent strategic thinking and analytical skills
  • Strong project management capabilities with ability to manage multiple priorities
  • Proficiency in marketing analytics, KPI tracking, and performance optimization
  • Exceptional communication and presentation skills
  • Bilingual (English/French) is an asset


Great-to-Haves

  • Bachelor's degree in Marketing, Business Administration, or related field
  • 7+ years of progressive marketing experience, with 3+ years in people leadership
  • Proven experience managing loyalty, rewards, or customer engagement programs
  • Strong P&L management and financial acumen


Key Competencies

  • Strategic Vision: Ability to develop long-term strategies while executing tactical plans
  • Leadership: Inspires and develops teams to achieve exceptional results
  • Customer-Centricity: Deep understanding of customer needs and behaviors
  • Financial Acumen: Strong business sense and P&L management skills
  • Collaboration: Builds effective relationships across all organizational levels
  • Innovation: Identifies and implements creative solutions to drive program growth
  • Results-Oriented: Drives accountability and delivers measurable outcomes
  • Adaptability: Thrives in a fast-paced, evolving environment
Salary Range:  $94,000-$142,000
Performance Bonus or Sales Incentive Plan:  20%

Actual total compensation will be determined based on factors such as knowledge, skills, performance and experience. We encourage all qualified candidates to apply, even if the posted salary range doesn't match your expectations. We're open to discussing competitive compensation packages tailored to your experience level and expertise. TELUS offers rewarding benefits, which may vary per job function, such as:

  • Comprehensive total rewards package highlighting competitive salary and bonus structures, minimum 3 weeks of vacation, and flexible benefits plan to meet the needs of you and your family
  • Flexibility to work in-office, virtually or a combination of both, based on the role's requirements
  • Generous company matched pension and share purchase programs
  • Opportunity to give back to communities in which we work, live and serve
  • Career growth and learning & development opportunities to develop your skills
  • And much more …
Job Type:  This is for a current vacancy

A bit about us

We’re a people-focused, customer-first, purpose-driven team who works together every day to innovate and do good. We improve lives through our technology solutions and foster a culture of innovation that empowers team members to solve complex problems and create remarkable human outcomes in a digital world. 

You’ll find our engaging, high-performance culture personally fulfilling, professionally challenging, and financially rewarding. We’re committed to diversity and equitable access to employment opportunities based on ability. Your unique contributions and talents will be valued and respected here. When you join our team, you’re helping us make the future friendly.

Note for Quebec candidates: if knowledge of English is required for this position, it is because the team member will be asked, on a regular basis, to interact in English with external or internal parties or to use English applications or software as part of their tasks.

 

 

 

 

Sales and Marketing

Help us, help our customers make a real connection

We are honoured to be recognized

$14.7 billion
TELUS’s annual revenue

$4.8 billion
The brand value that TELUS brings

13
Consecutive years our annual dividend payment has increased

Accessibility

TELUS is proud to foster an inclusive culture that embraces diversity. We are committed to fair employment practices and all qualified applicants will receive consideration for employment.

We offer accommodation for applicants with disabilities, as required, during the recruitment process.

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