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Manager, WLN Internet, Bundles & Household Acquisition

Location: 

Calgary, AB, CA Vancouver, BC, CA Ottawa, ON, CA Toronto, ON, CA

Req ID:  44044
Jobs by Category:  Sales and Marketing
Job Function:  Marketing
Status:  Full Time
Schedule:  Regular

Description

 

This critical role is at the core of our Wireline Acquisition team. You will spearhead Internet and household acquisition strategies in Alberta, British Columbia, and Quebec ILEC. Your team will develop best-in-class acquisition strategies and experiences, leveraging our portfolio of Internet products (PureFibre, Copper Internet, Wireless HSIA, and WiFi) and bundled solutions to attract households from our competitors.
Reporting to the Director, Wireline Acquisition, we are looking for an experienced leader that is eager to deliver bottom line results, thrives in a high energy, high performance culture and embodies cross-functional collaboration
and teamwork.

 

Here's the impact you'll make and what we'll accomplish together

 

  • Develop and execute 4P marketing plans to meet Internet acquisition, Wireline, and Mobile & Home household creation business objectives, specifically leveraging mediums such as mass campaigns, 1:1 journeys (email, MMS, outbound calling, campaigns, etc.), digital platforms, and sales channel partnerships
  • Elevate premium, differentiated value propositions, specifically our PureFibre network, within the Internet portfolio consistently across all customer and channel touchpoints, and support product evolutions and enhancements
  • Lead short- and long-term cross-functional action plans to drive loading, product intensity, Mobile & Home, and revenue business objectives with product, pricing, and channel teams
  • Develop and maintain a perspective on key growth and marketing positioning opportunities, based on a deep understanding of our gross loading performance and market trends
  • Partner with our digital teams to become an industry leader in crafting personalized, targeted, and meaningful customer engagement
  • Champion a collaborative environment, focusing on team member engagement to promote accountability
  • Provide mentorship, direction, and leadership to team members accountable for executing acquisition marketing strategies, campaigns, and channel engagement initiatives

 

 

Qualifications

 

You're the missing piece of the puzzle

 

  • Known for your ambitious spirit, bias for action, and outstanding customer orientation
  • Recognized for your communication skills, with a knack for influencing peers and senior leaders in various forums; you can explain complex ideas simply and translate them into creative and practical strategies
  • Ability to develop an inspiring culture and business atmosphere of collaboration and partnership with cross-functional teams, showing strong capability to overcome resistance, tackle problems, and motivate people to take action
  • Outstanding financial acumen and business acuity, with experience in campaign planning, management reporting, and competitive analysis to identify opportunities
  • Known for your ability to challenge the status quo, be disruptive, and willingness to test and learn to optimize the efficiency and effectiveness of our efforts

 

Great-to-haves

 

  • 7+ years of progressive experience in Marketing and business management positions
  • Leadership experience
  • A business undergraduate degree (an MBA is desirable)

 

 
Salary Range:  $90,000-$134,000
Performance Bonus or Sales Incentive Plan:  20%

Actual total compensation will be determined based on factors such as knowledge, skills, performance and experience. In addition, TELUS offers rewarding benefits, which may vary per job function, such as:

  • Comprehensive total rewards package highlighting competitive salary and bonus structures, minimum 3 weeks of vacation, and flexible benefits plan to meet the needs of you and your family
  • Flexibility to work in-office, virtually or a combination of both, based on the role's requirements
  • Generous company matched pension and share purchase programs
  • Opportunity to give back to communities in which we work, live and serve
  • Career growth and learning & development opportunities to develop your skills
  • And much more …

A bit about us

We’re a people-focused, customer-first, purpose-driven team who works together every day to innovate and do good. We improve lives through our technology solutions and foster a culture of innovation that empowers team members to solve complex problems and create remarkable human outcomes in a digital world. 

You’ll find our engaging, high-performance culture personally fulfilling, professionally challenging, and financially rewarding. We’re committed to diversity and equitable access to employment opportunities based on ability. Your unique contributions and talents will be valued and respected here. When you join our team, you’re helping us make the future friendly.

Note for Quebec candidates: if knowledge of English is required for this position, it is because the team member will be asked, on a regular basis, to interact in English with external or internal parties or to use English applications or software as part of their tasks.

 

 

 

 

Sales and Marketing

Help us, help our customers make a real connection

We are honoured to be recognized

$14.7 billion
TELUS’s annual revenue

$4.8 billion
The brand value that TELUS brings

12
Consecutive years our annual dividend payment has increased

Accessibility

TELUS is proud to foster an inclusive culture that embraces diversity. We are committed to fair employment practices and all qualified applicants will receive consideration for employment.

We offer accommodation for applicants with disabilities, as required, during the recruitment process.

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