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Marketing Manager - Base Management Home, Entertainment

Location: 

Calgary, AB, CA, T2G 1S5 Toronto, ON, CA Vancouver, BC, CA

Req ID:  54574
Jobs by Category:  Sales and Marketing
Job Function:  Marketing
Status:  Full Time
Schedule:  Regular

Description

Our team and what we’ll accomplish together


Step into a pivotal role at the heart of our Wireline consumer business, where your strategic vision will directly drive two of our most critical outcomes: customer retention and value growth. 


Focusing on our Entertainment portfolio, you will play a pivotal role in our overarching proactive retention strategy, designing and leading a portfolio of marketing programs to identify our highest-risk segments and drive retention strategies. Here, you will start by spearheading a major multi-year initiative: upgrading our  customers to next-generation TV experiences. In this role, you will leverage customer data to segment our base, identifying high-risk churn groups and deploying multi-channel proactive marketing programs designed to drive greater customer value and retention outcomes. 


What you’ll do

  • Drive Strategic Retention: Dive deep into Wireline churn data to uncover key trends and identify high-risk segments, transforming these insights into high-impact, proactive retention strategies.
  • Enhance the Customer Experience: Play a critical role in ensuring our base has the perfect, customized TV solutions, proactively retaining customers while optimizing their overall Optik TV experience.
  • Lead Cross-Functional Excellence: Partner dynamically with product, base management, go-to-market (GTM), digital, and retention teams to bring your strategic vision to life.
  • Own the Roadmap: Build and execute detailed project management plans, taking full ownership of milestones, deliverables, and key performance indicators (KPIs).
  • Advise Leadership: Act as a key strategic voice by sharing actionable recommendations, progress updates, and overviews with our senior leadership team to guide decision making and future planning.

Qualifications

What you bring

  • Stellar Project Management: You have a talent for aligning cross-functional teams, tackling problems collaboratively, and motivating people to take action in a positive way.
  • A Data-Driven Mindset: You are highly analytical and excel at digging deep into data, translating complex insights into clear, concise summaries for stakeholders at all levels.
  • Strategic Critical Thinking: You are not afraid to challenge the status quo, constantly uncovering new opportunities to optimize program performance against key objectives and advocate for our base customers.
  • Exceptional Communication: You are recognized for your superb communication skills and can seamlessly distill complex ideas into practical strategies, backed bby excellent verbal and written English


Great-to-haves

  • 5+ years of progressive experience in marketing or business management roles.
  • A business undergraduate degree in Marketing or Communications.
  • Industry experience in telecommunications (specifically mobility or home services).
  • Proficiency with the Google Suite (notably Slides and Sheets) and familiarity with data and insight tools like Tableau and Domo.
Salary Range:  $70,000-$120,000
Performance Bonus or Sales Incentive Plan:  12%

Actual total compensation will be determined based on factors such as knowledge, skills, performance and experience. We encourage all qualified candidates to apply, even if the posted salary range doesn't match your expectations. We're open to discussing competitive compensation packages tailored to your experience level and expertise. TELUS offers rewarding benefits, which may vary per job function, such as:

  • Comprehensive total rewards package highlighting competitive salary and bonus structures, minimum 3 weeks of vacation, and flexible benefits plan to meet the needs of you and your family
  • Flexibility to work in-office, virtually or a combination of both, based on the role's requirements
  • Generous company matched pension and share purchase programs
  • Opportunity to give back to communities in which we work, live and serve
  • Career growth and learning & development opportunities to develop your skills
  • And much more …
Job Type:  This is for a current vacancy

A bit about us

We’re a people-focused, customer-first, purpose-driven team who works together every day to innovate and do good. We improve lives through our technology solutions and foster a culture of innovation that empowers team members to solve complex problems and create remarkable human outcomes in a digital world. 

You’ll find our engaging, high-performance culture personally fulfilling, professionally challenging, and financially rewarding. We’re committed to diversity and equitable access to employment opportunities based on ability. Your unique contributions and talents will be valued and respected here. When you join our team, you’re helping us make the future friendly.

Note for Quebec candidates: if knowledge of English is required for this position, it is because the team member will be asked, on a regular basis, to interact in English with external or internal parties or to use English applications or software as part of their tasks.

 

 

 

 

Sales and Marketing

Help us, help our customers make a real connection

We are honoured to be recognized

$14.7 billion
TELUS’s annual revenue

$4.8 billion
The brand value that TELUS brings

13
Consecutive years our annual dividend payment has increased

Accessibility

TELUS is proud to foster an inclusive culture that embraces diversity. We are committed to fair employment practices and all qualified applicants will receive consideration for employment.

We offer accommodation for applicants with disabilities, as required, during the recruitment process.

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