Senior Business Analyst
Calgary, AB, CA Halifax, NS, CA Winnipeg, MB, CA Toronto, ON, CA Vancouver, BC, CA, V6E 3V7 Regina, SK, CA
Description
Our team and what we'll accomplish together
We are seeking a Senior Business Analyst to join our Sales Support team at TELUS Health. In this role, you will serve as a critical bridge between our sales organization and various internal stakeholders, leveraging data analytics and business intelligence to drive sales performance, optimize processes, and enable strategic decision-making. You will work closely with sales leadership, operations, finance, and product teams to deliver actionable insights that accelerate revenue growth and improve sales effectiveness.
What you'll do
- Build and maintain sales dashboards and reports using BI tools (Tableau, Power BI, Salesforce) to track performance metrics, pipeline health, and revenue forecasts
- Analyze sales performance across regions, products, verticals, and reps to identify trends, patterns, and opportunities that inform strategy
- Optimize sales processes and workflows by evaluating inefficiencies, partnering with sales operations, and developing playbooks and best practice documentation
- Conduct strategic market analysis including competitive intelligence, customer segmentation, and deep-dive studies to support data-driven decision-making
- Support sales forecasting and planning with recommendations for quota setting, territory planning, account segmentation, and resource allocation
- Collaborate cross-functionally with Finance, Marketing, Product, and IT teams on revenue alignment, campaign effectiveness, go-to-market strategies, and CRM optimization
- Implement and optimize sales tools ensuring effective adoption and integration of new technologies across the sales organization
- Enable sales teams through self-service analytical tools, training on data interpretation, and templates that empower independent insights
- Deliver executive communications via presentations and data visualizations that translate complex analysis into actionable insights for leadership
- Analyze compensation and incentive programs to evaluate effectiveness and support sales incentive strategy
Qualifications
What you bring
- Bachelor's degree in Business Administration, Analytics, Economics, Statistics, or related field
- 5+ years of experience as a Business Analyst, preferably supporting sales or revenue-generating teams
- Strong proficiency with CRM systems (Salesforce preferred) and BI tools (Tableau, Power BI)
- Advanced Excel skills including pivot tables, VLOOKUP, macros, and complex formulas
- Experience with SQL for data extraction and manipulation
- Proven track record of translating complex data into actionable business insights
- Excellent analytical and problem-solving skills with attention to detail
- Strong communication skills with ability to present to senior leadership
- Experience in healthcare, SaaS, or technology industries is an asset
Great-to-haves
- Master's degree in Business Analytics, Data Science, or MBA
- Experience with statistical analysis tools (R, Python, SPSS)
- Knowledge of sales methodologies (MEDDIC, Challenger, Solution Selling)
- Certification in Business Analysis (CBAP) or Project Management (PMP)
- Experience with data warehousing and ETL processes
- Familiarity with healthcare industry regulations and privacy requirements (HIPAA, PIPEDA)