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Senior Market Manager (Wireless Internet and Copper Acquisition) - 15 month term

Location: 

Calgary, AB, CA Edmonton, AB, CA Toronto, ON, CA Vancouver, BC, CA

Req ID:  44266
Jobs by Category:  Sales and Marketing
Job Function:  Sales & Professional Services
Status:  Full Time
Schedule:  Regular

Description

 

Join our team

 

Are you looking for a challenge? Join us in delivering internet solutions to critical market segments in Alberta and British Columbia, working with an exciting group of cross-functional stakeholders across marketing, product, pricing, data, and channel teams.

 

Reporting to the Manager, Wireline Internet, Bundles & Household Creation, we are seeking a dynamic and experienced marketer who is strategic, analytical, and eager to wear many different hats to deliver on overall Internet acquisition outcomes.

 

Here's the impact you'll make and what we'll accomplish together

 

This role will focus on driving internet household acquisition within Wireless HSIA and copper Internet footprints in urban and rural communities across Alberta and British Columbia. As the acquisition leader, you will develop and execute 4P marketing plans that optimize our Internet gross loading outcomes.

 

Here's how:

 

  • Develop, plan, and execute integrated acquisition marketing plans attacking key segments within our target footprints, specifically leveraging levers such as paid media campaigns, 1:1 journeys (email, MMS, outbound calling) and channel engagement and support initiatives
  • Define, maintain and communicate core value propositions and positioning best practices to all marketing and sales teams
  • Utilize data-driven insights and a deep understanding of target markets and segments to identify and capitalize on growth opportunities
  • Collaborate with digital and marketing communications teams to craft personalized, targeted, and meaningful engagement with potential customers across various mediums
  • Ensure goals and strategy are articulated and executed flawlessly within our channels, working with leaders to educate frontline team members on selling the service and ensuring a seamless end-to-end sales experience for the customer
  • Work with cross-functional teams (product, pricing, base management, digital, and retention teams) to create holistic strategies, supporting product evolution, profitability, and growth
  • Deeply understand gross loading performance and actively seek channel feedback to identify opportunities and areas of growth

 

 

Qualifications

 

What you bring:

 

  • 6+ years of progressive experience in Marketing positions
  • Strong critical thinking skills with a proven ability to identify opportunities, develop strategies, and execute priorities
  • Experience working with sales channels and developing integrated marketing plans
  • Leadership and communication skills, with the ability to influence and collaborate with stakeholders at all levels
  • Ability to work in a fast-paced and dynamic environment, managing multiple priorities and deadlines
  • Self-driven and proactive with strong problem-solving capabilities and ability to navigate ambiguity
  • Curiosity and proficiency in leveraging data-driven insights to develop and optimize plans

 

Nice to Haves:

 

  • A solid understanding of TELUS Consumer Solutions
  • A business undergraduate degree in Marketing or Communication

 

 
Salary Range:  $86,000-$130,000
Performance Bonus or Sales Incentive Plan:  15%

Actual total compensation will be determined based on factors such as knowledge, skills, performance and experience. In addition, TELUS offers rewarding benefits, which may vary per job function, such as:

  • Comprehensive total rewards package highlighting competitive salary and bonus structures, minimum 3 weeks of vacation, and flexible benefits plan to meet the needs of you and your family
  • Flexibility to work in-office, virtually or a combination of both, based on the role's requirements
  • Generous company matched pension and share purchase programs
  • Opportunity to give back to communities in which we work, live and serve
  • Career growth and learning & development opportunities to develop your skills
  • And much more …

A bit about us

We’re a people-focused, customer-first, purpose-driven team who works together every day to innovate and do good. We improve lives through our technology solutions and foster a culture of innovation that empowers team members to solve complex problems and create remarkable human outcomes in a digital world. 

You’ll find our engaging, high-performance culture personally fulfilling, professionally challenging, and financially rewarding. We’re committed to diversity and equitable access to employment opportunities based on ability. Your unique contributions and talents will be valued and respected here. When you join our team, you’re helping us make the future friendly.

Note for Quebec candidates: if knowledge of English is required for this position, it is because the team member will be asked, on a regular basis, to interact in English with external or internal parties or to use English applications or software as part of their tasks.

 

 

 

 

Sales and Marketing

Help us, help our customers make a real connection

We are honoured to be recognized

$14.7 billion
TELUS’s annual revenue

$4.8 billion
The brand value that TELUS brings

12
Consecutive years our annual dividend payment has increased

Accessibility

TELUS is proud to foster an inclusive culture that embraces diversity. We are committed to fair employment practices and all qualified applicants will receive consideration for employment.

We offer accommodation for applicants with disabilities, as required, during the recruitment process.

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