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Senior Market Manager - GTM Base Management & Retention

Location: 

Calgary, AB, CA Vancouver, BC, CA Toronto, ON, CA

Req ID:  43739
Jobs by Category:  Sales and Marketing
Job Function:  Sales & Professional Services
Status:  Full Time
Schedule:  Regular

Description

 

Our team and what we’ll accomplish together


This exciting role is at the very center of base management on the Go-to-Market (GTM) Base Management & Retention team for Home Solutions. We strive to nurture and grow our customer base relationships in terms of both product intensity and value in order to deliver world leading retention outcomes.


In this role, you will focus on driving true customer value management during every touchpoint with our Customer Experience (CE) teams and call centers. As the Go-To-Market leader for our new CE customer value management program, you will be responsible for launching and optimizing new value-generation targets and tactics. You will work closely with our channel partners to introduce and optimize metrics such as Revenue Change Per Transaction in channels, including overseeing the overall program governance, target setting, results analysis, and roadmap for key program enhancements.

 

Together, we will drive true value management in our channel teams, helping our customers to get the most out of our products and services, while significantly improving revenue and product retention outcomes.


What you’ll do

 

  • Play a critical role in ensuring our new value generation metrics (such as Revenue Change Per Transaction) are articulated and executed flawlessly within our channels, working with channel leaders to ensure frontline team members understand how to optimize value management on every call
  • Set annual program targets and report on program results, partnering strongly with our data and insights and finance teams to optimize reporting, while analyzing results for key trends and areas of opportunity to improve results
  • Oversee all program governance to senior leadership, including sharing strategic overviews, results updates and recommendations
  • Work with cross-functional teams (such as frontline channels, data & insights, and finance) to create holistic growth strategies for our new value management metrics, supporting the evolution of our agent interactions to focus on true customer value management

 

 

Qualifications

 

What you bring

 

  • Data-driven marketer who uses reporting, analysis, team partnerships, and continuous improvements develop and optimize programs
  • The ability to think critically and challenge the status quo, uncovering opportunities to optimize program performance against key performance objectives
  • Impeccably organized with a proven ability to manage multiple streams of work and multiple stakeholders, including managing program governance to senior leadership
  • Talent for bringing people together in a positive way, you know how to work effectively across groups, discuss opportunities, tackle problems, and motivate people to take action
  • Recognized for your superb communication skills, you have an ability to explain complex ideas simply and translate them into creative and practical strategies at all levels of the organization
  • English verbal and written is required for this opportunity

 

Great-to-haves

 

  • 7+ years progressive experience in marketing or business management positions
  • Knowledge of the Google suite of applications, notably Slides and Sheets
  • Experience in telecommunications (mobility and/or home services)
  • Experience with project management and program governance
  • A business undergraduate degree

 

 
Salary Range:  $86,000-$130,000
Performance Bonus or Sales Incentive Plan:  15%

Actual total compensation will be determined based on factors such as knowledge, skills, performance and experience. In addition, TELUS offers rewarding benefits, which may vary per job function, such as:

  • Comprehensive total rewards package highlighting competitive salary and bonus structures, minimum 3 weeks of vacation, and flexible benefits plan to meet the needs of you and your family
  • Flexibility to work in-office, virtually or a combination of both, based on the role's requirements
  • Generous company matched pension and share purchase programs
  • Opportunity to give back to communities in which we work, live and serve
  • Career growth and learning & development opportunities to develop your skills
  • And much more …

A bit about us

We’re a people-focused, customer-first, purpose-driven team who works together every day to innovate and do good. We improve lives through our technology solutions and foster a culture of innovation that empowers team members to solve complex problems and create remarkable human outcomes in a digital world. 

You’ll find our engaging, high-performance culture personally fulfilling, professionally challenging, and financially rewarding. We’re committed to diversity and equitable access to employment opportunities based on ability. Your unique contributions and talents will be valued and respected here. When you join our team, you’re helping us make the future friendly.

Note for Quebec candidates: if knowledge of English is required for this position, it is because the team member will be asked, on a regular basis, to interact in English with external or internal parties or to use English applications or software as part of their tasks.

 

 

 

 

Sales and Marketing

Help us, help our customers make a real connection

We are honoured to be recognized

$14.7 billion
TELUS’s annual revenue

$4.8 billion
The brand value that TELUS brings

12
Consecutive years our annual dividend payment has increased

Accessibility

TELUS is proud to foster an inclusive culture that embraces diversity. We are committed to fair employment practices and all qualified applicants will receive consideration for employment.

We offer accommodation for applicants with disabilities, as required, during the recruitment process.

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