Senior Marketing Manager,Entertainment Value Proposition (Optik TV)

Description

Join our team

Are you a strategic thinker who wants to redefine how Canadians experience entertainment?

We are looking for a visionary marketer to join the newly formed National Entertainment Value Prop team within the Home Solutions Growth Marketing organization. In this role, you will be the strategic lead for Optik TV, our flagship video product. In this high-impact role, you won’t just be marketing a product that already exists; you will be the voice of the market who translates consumer research into breakthrough “big ideas”, helping to shape positioning, pricing strategy and the future product roadmap that will define our competitive advantage for years to come.

As TELUS shifts to become a more marketing-led organization, you will play a pivotal role in interlocking with our product and technical teams to ensure we are building solutions that are easy to sell with value propositions that are impossible to resist. You will work alongside an elite team of strategists and insights professionals on a mission to consolidate our entertainment portfolio, moving us toward a future where "TV" and "Streaming" are seamlessly integrated into a single, flexible entertainment experience.

Your work will influence everything from messaging to customer journeys, from quarterly messaging to long-term product innovation.

Here's the impact you’ll make

As the Senior Marketing Manager, Value Prop (Optik TV), you will own the marketing strategy and positioning for Optik TV, nationally. Your goal is to simplify the complex world of TV packaging and craft insightful, data-driven positioning that enables downstream teams to drive acquisition and funnel progression by making our value proposition crystal clear.

You will act as a strategic advisor to the product team, translating customer insights, sales feedback, and market data into requirements for the next generation of packaging. You will help drive simplification into our portfolio and how we merchandise our content and ensure our pricing and packaging strategies drive customer acquisition, retention, and long-term brand differentiation.

#LI-REMOTE

What you'll do

• Architect Optik TV Strategy: develop “big ideas” that continue to define and evolve the Optik TV value proposition, ensuring it remains differentiated in a competitive national landscape of traditional cable providers and emerging streaming aggregators
• Discover & Translate Consumer Insights: conduct research and utilize market data to ensure every value proposition is grounded in a deep understanding of genuine customer needs, purchase-driving pain points and neuroscience principles
• Drive Portfolio Consolidation: work with your Stream+ and Streaming Add-ons peers to build a unified "TELUS Entertainment" narrative that is easy for customers to navigate and ensures our products complement rather than cannibalize each other
• Champion a Marketing-Led Roadmap: act as the primary commercial interlock with product and technical teams. You will be the voice of the customer and the sales channel, ensuring we "build what is easy to sell" rather than trying to sell whatever is easiest to build
• Innovate on Packaging: influence the next generation of flexible entertainment packaging, creating bundles that maximize perceived value, loading and ARPU
• Streamline Customer Journeys: aid in the design of exceptional, integrated customer decision and customization journeys that span across multiple product lines and channel systems, ensuring a frictionless experience from discovery to order submission
• Collaborate on Pricing Strategy: provide recommendations on "rack rates" and pricing structures for new and existing packaging, as well as merchandized “hero bundles”, to balance market competitiveness with portfolio profitability
• Lead Strategic Planning: lead integrated long-term and quarterly planning cycles to ensure a consistent value proposition and messaging strategy that aligns with broader organizational goals
• Orchestrate New Product Introductions: determine the value proposition, positioning and strategic importance of new products, ensuring they are effectively introduced and integrated into the broader portfolio

Qualifications

What you bring:

• 5+ years of experience in marketing strategy, product marketing, or commercial strategy, ideally within the telecommunications or entertainment sectors
• Strategic Storytelling: you can take complex product features and translate them into holistic, simple and compelling value propositions that highlight the key benefits of choosing TELUS entertainment.
• Commercial Acumen: you have a deep understanding of market positioning and financial trade-offs that allow you to make recommendations on packaging and pricing that balance customer value with business economics.
• Collaborative Influence: you are comfortable challenging the status quo and have a proven track record of building consensus between product and marketing teams, ensuring our product roadmap aligns with the overarching commercial vision.
• Leadership & Communication Skills: you have the ability to effectively present complex value prop strategies to cross- functional stakeholders and senior leadership to secure alignment for transformational initiatives.
• Data-Driven Mindset: you are comfortable translating sales data, funnel analytics, and customer research into impactful, actionable strategies

Nice to haves:

• A solid understanding of the Canadian TV/Video landscape (competitors, content rights, hardware trends)
• Experience with subscription-based services or "As-a-Service" business models
• A solid understanding of the TELUS Consumer Solutions, ideally with exposure to wireline business units