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Off-Page SEO Strategist

Location: 

Dartmouth, NS, CA, B2Y 4P5 Toronto, ON, CA Calgary, AB, CA Vancouver, BC, CA

Req ID:  53336
Jobs by Category:  Technology Solutions
Job Function:  Product Management & UX/UI Design
Status:  Full Time
Schedule:  Regular

Description

 

Role Overview

 

We are seeking an Off-Page SEO specialist to play a pivotal role in TELUS' new Generative Engine Optimization (GEO) strategy. In this role, you will be at the forefront of how TELUS appears in AI-powered search results, monitoring and optimizing our brand's citations, mentions, and authority across generative AI platforms. You will combine SEO expertise with digital marking and PR understanding and cutting-edge AI citation tracking to build TELUS' digital authority and visibility.

 

This is an exciting opportunity to shape the future of search at one of Canada's most recognized brands, working cross-functionally with content, PR, product, and brand teams to amplify TELUS' presence in both traditional search and emerging AI-driven discovery platforms.

 

Key Responsibilities

 

Generative Engine Optimization (GEO) & AI Citation Monitoring

 

  • Monitor, track, and analyze TELUS’ citations and brand mentions within AI-generated search results using platforms like Ahrefs, Meltwater AI Lens, and other emerging GEO tools
  • Develop and maintain dashboards and reporting frameworks to measure AI visibility, citation accuracy, and share of voice in generative search results
  • Identify opportunities and risks related to AI-generated brand mentions, working proactively to optimize how TELUS is represented by AI systems
  • Stay ahead of industry trends in GEO, LLM optimization, and AI search behavior to inform strategy

 

Digital PR & Earned Media

 

  • Collaborate with the PR team as they develop and execute digital PR campaigns aimed at earn high-quality backlinks and brand mentions from authoritative publications, industry outlets, and relevant digital platforms
  • Collaborate with TELUS' corporate communications and PR teams to align SEO objectives with broader brand storytelling initiatives

#LI-REMOTE

Off-Page SEO Strategy

 

  • Design and implement comprehensive off-page SEO strategies to improve domain authority, backlink profiles, and organic search rankings
  • Conduct competitive backlink analysis and identify link-building opportunities across TELUS' various lines of business
  • Leverage digital PR, content partnerships, and strategic collaborations to build sustainable off-page SEO value

 

Cross-Functional Collaboration

 

  • Partner with content, product, brand, and regional marketing teams to identify opportunities for AI mentions and earned media coverage
  • Work closely with the technical SEO and content teams to ensure off-page efforts align with on-site optimization and content strategies
  • Educate internal stakeholders on GEO best practices and the evolving landscape of AI search
  • Collaborate with data and analytics teams to measure the business impact of off-page SEO and GEO initiatives

 

Reporting & Analysis

 

  • Provide regular reporting on brand mention sentiment, and AI citation performance
  • Translate complex data into actionable insights and strategic recommendations for senior leadership
  • Set KPIs and benchmarks for off-page SEO and GEO success, continuously optimizing strategies based on performance data

 

 

 

Qualifications

 

Required Qualifications

 

  • 3+ years of experience in off-page SEO, digital PR, link building, or a related field
  • Proven track record of earning high-quality backlinks and brand mentions from authoritative websites and publications
  • Hands-on experience with SEO tools such as Ahrefs, SEMrush, Moz, or Majestic
  • Experience with media monitoring and PR platforms
  • Strong understanding of search engine algorithms, ranking factors, and off-page SEO best practices
  • Excellent written and verbal communication skills with the ability to craft compelling pitches and stories
  • Strong analytical skills with experience in data analysis, reporting, and performance tracking
  • Ability to work cross-functionally and influence stakeholders at all levels
  • Self-starter with strong project management skills and attention to detail

 

Nice to Have

 

  • Experience with AI search monitoring and familiarity with how LLMs (Large Language Models) cite sources and generate responses
  • Knowledge of AI-powered media intelligence platforms
  • Background in digital PR within the telecommunications, technology, or B2C sectors
  • Understanding of E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) principles and their role in SEO

 

 
Salary Range:  $70,000-$130,000
Performance Bonus or Sales Incentive Plan:  12%

Actual total compensation will be determined based on factors such as knowledge, skills, performance and experience. We encourage all qualified candidates to apply, even if the posted salary range doesn't match your expectations. We're open to discussing competitive compensation packages tailored to your experience level and expertise. TELUS offers rewarding benefits, which may vary per job function, such as:

  • Comprehensive total rewards package highlighting competitive salary and bonus structures, minimum 3 weeks of vacation, and flexible benefits plan to meet the needs of you and your family
  • Flexibility to work in-office, virtually or a combination of both, based on the role's requirements
  • Generous company matched pension and share purchase programs
  • Opportunity to give back to communities in which we work, live and serve
  • Career growth and learning & development opportunities to develop your skills
  • And much more …
Job Type:  This is for a current vacancy

A bit about us

We’re a people-focused, customer-first, purpose-driven team who works together every day to innovate and do good. We improve lives through our technology solutions and foster a culture of innovation that empowers team members to solve complex problems and create remarkable human outcomes in a digital world. 

You’ll find our engaging, high-performance culture personally fulfilling, professionally challenging, and financially rewarding. We’re committed to diversity and equitable access to employment opportunities based on ability. Your unique contributions and talents will be valued and respected here. When you join our team, you’re helping us make the future friendly.

Note for Quebec candidates: if knowledge of English is required for this position, it is because the team member will be asked, on a regular basis, to interact in English with external or internal parties or to use English applications or software as part of their tasks.

 

 

 

 

Technology Solutions

We’re into seeing where technology can take us, so if you have ever imagined what the future of supply chain management, cybersecurity, the cloud and Internet of Things will look like, we want you to be part of the team that makes it happen.

We are honoured to be recognized

5G
TELUS’s fastest network. 5G enables a superior experience with fast downloads and richer multimedia applications

6
Innovation centres across Canada that bring our team members together with customers, partners, start ups, universities, hospitals and fellow colleagues to tackle some of the biggest technological hurdles Canada will face in the near future.

1
Million active users logging into My TELUS per month (consumer mobility).

Accessibility

TELUS is proud to foster an inclusive culture that embraces diversity. We are committed to fair employment practices and all qualified applicants will receive consideration for employment.

We offer accommodation for applicants with disabilities, as required, during the recruitment process.

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