Marketing Manager

Description

Location: Québec (GMA) — hybrid / remote

Type: Full-time, permanent

Reports to: Lead, Community Marketing Strategy & Influence — Stream 2

About the role

As a Marketing Manager — Community Marketing Strategy & Influence, you will play a key role between marketing vision and the real customer experience. You will ensure that every touchpoint reflects TELUS’ distinctive strengths in a consistent, relevant, and impactful way across all channels.

This role involves designing and deploying 360° marketing strategies that support local market activation, community engagement, and customer acquisition. You will collaborate with multiple internal partners to ensure seamless execution, strong cultural alignment, and a consistent end-to-end customer experience.

Key responsibilities

1. 360° marketing strategy and localized go-to-market

• Develop and execute localized marketing campaigns adapted to the realities of Quebec communities

• Plan integrated go-to-market strategies for wireline and wireless offers in collaboration with stakeholders

• Ensure the cultural relevance of messaging for targeted markets

• Develop the tools and materials needed to support campaign and field event activation

• Coordinate multichannel publishing (email, web, SMS) and perform quality control before launch

2. Customer communications and consumer journey

• Develop communications aligned across the full customer journey, from awareness to loyalty

• Manage pre- and post-acquisition communications, including awareness, consideration, conversion, onboarding, and retention

• Write, plan, and adapt personalized communications (email, SMS, MMS) based on customer segments and journey stages

• Analyze communication performance using metrics such as open rates, click-through rates, and conversion rates

• Continuously optimize campaigns using A/B testing

• Ensure consistency with the TELUS tone: authentic, clear, and engaging

3. Community engagement and influence

• Manage communications and content related to local influencer strategies

• Prepare clear creative briefs and ensure consistency of tone and messaging across all campaign assets

4. Market monitoring and strategic intelligence

• Monitor telecommunications market trends in local Quebec markets

• Analyze competitor positioning and messaging to identify opportunities for differentiation

• Highlight our distinctive strengths in response to market evolution

• Regularly share strategic insights with the team to support campaign adjustments

5. Digital, web, and compliance optimization

• Update and optimize local web content

• Improve calls to action to support online conversion

• Ensure consistency between web content and personalized communications

• Ensure compliance with applicable Canadian legal requirements

• Track and communicate the results of digital optimizations

Qualifications

What you bring

You combine strong expertise in digital marketing with a strategic and disciplined approach. You understand the dynamics of the Quebec telecommunications market and know how to translate them into concrete, effective, and culturally relevant customer communications.

Key skills

• Email marketing and marketing automation

• Strategic writing and tone-of-voice management

• Performance analysis and reporting (KPIs, A/B testing)

• 360° campaign management and cross-functional coordination

• Market monitoring and strategic intelligence

• French/English bilingualism

Required qualifications

Education and experience

• Bachelor’s degree in marketing, communications, copywriting, or a related field.

• 4 to 6 years of experience in copywriting, multichannel marketing communications, and email/SMS campaign management.

• Experience in web optimization and content marketing.

• Strong knowledge of the Quebec market and its cultural realities.

• Experience in competitive intelligence, an asset.

Technical skills

• Excellent marketing writing skills: email, SMS, web content, promotional communications.

• Knowledge of marketing automation tools such as HubSpot, Marketo, or Salesforce Marketing Cloud, an asset.

• Knowledge of web and analytics tools: CMS, Google Analytics, basic HTML, an asset.

• Proficiency with project management tools such as Asana, Monday.com, or Jira.

• Familiarity with monitoring tools such as Google Alerts or social listening tools.

Interpersonal skills

• Excellent spoken and written French and English.

• Strong attention to detail and quality control rigor.

• Excellent cross-functional collaboration and strong adaptability.

• Creative mindset combined with an analytical approach.

• Strong interest in turning strategy into concrete action.

What we offer

• Competitive compensation based on experience

• Innovative and collaborative environment

• Hybrid work flexibility

• TELUS benefits

• Professional development opportunities

Intermediate knowledge of French is required because you will on a regular basis interact in French with external parties (clients, suppliers, candidates, external partners, etc.); interact in English with internal parties (colleagues,internal partners, stakeholders, etc.); and work with IT tools whose interface is only accessible in English as part of this position's main responsibilities given its provincial scope.