Senior Market Manager - Omni-Channel strategy & Enablement

Description

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Senior Market Manager –Omni Channel Strategy and Enablement will be responsible for leading the development and execution of a comprehensive omnichannel strategic framework designed to optimize business performance (GTM) across all community channels. This strategic role requires expertise in channel architecture, local market activation, cross-functional coordination, and implementation program design. The selected candidate will serve as the principal orchestrator of activities, bridging strategic planning and tactical execution while ensuring consistent brand experience and optimal performance across all customer touchpoints.

MAIN RESPONSIBILITIES:

• Ownership of Omnichannel Strategic Framework and Implementation
• Develop and maintain the global omnichannel strategy as well as the implementation framework that guides all multichannel activities
• Establish the strategic foundations for channel selection, message optimization, and distribution timing
• Design and refine the community mobilization strategy to ensure maximum market penetration and optimal customer engagement
• Ensure alignment between strategic planning and operational implementation activities
• Define the strategic approach for evaluating and optimizing the performance of communication channels

Local Activation and Event Management

• Establish an overview of the local event calendar and activations across all community markets
• Prioritize, coordinate, and implement community events and local market initiatives
• Manage activation strategies in communities and other designated market segments

Coordination and Implementation of Marketing Resources

• Coordinate the development and deployment of marketing resources across channels, with partners, and influencers
• Develop social media guides and social selling strategies
• Create campaign frameworks, promotional event strategies, and customer communication scripts
• Ensure that marketing resources are optimized for each channel and audience segment
• Manage distribution and training on all implementation materials

Market Development Fund Strategy and Deployment Framework

• Develop the Market Development Fund (MDF) strategy and deployment framework
• Create the MDF deployment plan with clear allocation criteria and defined governance
• Oversee the strategic deployment of MDF resources across channels and initiatives
• Establish guidelines for MDF utilization by partners
• Monitor MDF effectiveness and return on investment

Channel Performance Governance and Key Performance Indicator Monitoring

• Establish the governance framework for channel key performance indicators (KPIs) with clear metrics and targets
• Monitor and report channel performance against established KPIs
• Implement performance management processes and regular review cycles
• Identify performance gaps and recommend optimization strategies

Activity Orchestration

• Serve as the principal organizer of all activities and initiatives
• Develop and maintain the activity roadmap aligned with organizational objectives
• Ensure coordination and sequencing of all channel and community initiatives
• Monitor progress against the roadmap and adjust priorities as needed
• Communicate status and performance to management

Contractual Resource Management and Quality Assurance

• Provide direct work direction to contractual resources supporting implementation
• Establish weekly priorities and approve all deliverables
• Establish and maintain quality standards for all outputs
• Review and validate work products before deployment
• Provide feedback and coaching to ensure continuous improvement

Qualifications

• Education and Experience
• Bachelor's degree in Marketing, Business, Communications, or related field
• Minimum 5 to 7 years of progressive experience in marketing, channel management, or commercial activation
• Demonstrated experience in event management and local market activation
• Proven expertise in omnichannel strategy and digital sales transformation
• Demonstrated success in cross-functional coordination and stakeholder management

Technical Skills

• Proficiency with project and event management tools
• In-depth knowledge of CRM systems and marketing automation platforms
• Advanced capabilities in data analysis and performance measurement
• Expertise with collaboration and communication tools
• Ability to develop strategic frameworks and governance models
• Experience with marketing resource management systems

Interpersonal and Professional Skills

• Excellent communication abilities in French and English is required. Advanced knowledge of English is required because you will on a regular basis interact in English with external parties (clients, suppliers, candidates, external partners, etc.); interact in English with internal parties (colleagues, internal partners, stakeholders, etc.); and work with IT tools whose interface is only accessible in English as part of this position's main responsibilities given its national scope.
• Ability to work effectively in English-speaking technology environments
• Strong team collaboration and cross-functional partnership skills
• Strategic thinking with the ability to balance big-picture vision and tactical execution
• Creative problem-solving and innovation mindset
• Adaptability and change management capability
• Leadership presence and ability to influence without direct authority

Key Deliverables

• Comprehensive channel strategy framework
• Community mobilization guide (strategic level)
• Cross-functional alignment tracking and governance model
• Market Development Fund strategy and deployment plan
• Channel key performance indicator governance framework with performance dashboards
• Activity roadmap and execution calendar
• Weekly approvals of priorities and deliverables from contractual resources
• Channel implementation guides and training materials
• Marketing resource coordination and deployment plans
• Social media strategy and social selling frameworks