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Senior demand generation and customer marketing manager - REMOTE

Location: 

Montreal, Quebec, CA Quebec, Quebec, CA

Req ID:  4363
Jobs by Category:  Sales and Marketing
Job Function:  Marketing
Status:  Full Time
Schedule:  Regular

Description

 

Ready to turn business objectives into winning demand generation and customer marketing campaigns? We are looking for a Senior demand generation and customer marketing manager to join our team.

 

At TELUS Health, we are on a mission to create remarkable outcomes in healthcare while putting our customers and team members at the heart of everything we do. In our world, purpose and work converge. Our results-oriented team is dedicated to creating and delivering personalized data-driven customer experiences. We live to test, measure, adjust and repeat. We exist to drive long term revenue and we have fun doing it.

 

Here’s what we believe as a team:

 

  • We are ONE team – there’s no room for egos or blame; we work together to get things done and have a growth mindset
  • We challenge the status quo and how we think, solve problems, deliver, communicate and measure – and when others think we’re done, we make it better
  • We live up to our commitments – to ourselves, our internal clients, our stakeholders, partners and customers
  • The candidate must thrive in a fast-paced, deadline-driven environment, enjoy collaborating on a variety of projects with multiple stakeholders, and love finding new ways to reach and engage with customers.

 

Here’s what we can accomplish together.

 

Reporting to the Manager, demand generation and customer marketing, the successful candidate will help us turn business objectives into winning campaigns and create highly personalized customer experiences. The successful candidate will leverage marketing technology to play a critical role in developing, executing, measuring and optimizing marketing campaigns for new customer acquisition, upsell, retention and user engagement. This demand generation expert is a self-starter, innovator and natural collaborator, comfortable working with an extensive network of stakeholders within and outside the marketing team (including product management, sales, and other key stakeholders) and external partners.

 

 

Qualifications

 

You’re the missing piece of the puzzle:

 

  • Experienced in planning, creating, managing, executing and optimizing email and other types of campaigns across various channels to generate pipeline
  • Creates impactful nurture programs to improve conversion rates 
  • Monitors and reports campaign performance with detailed tracking across relevant KPIs, including but not limited to clicks, website visitors, downloads, leads, lifecycle journeys, sales opportunity/pipeline and other metrics
  • Makes data-driven decisions and has the ability to turn insights into actionable plans 
  • Thrives in a fast-paced environment managing multiple initiatives, projects and campaigns with competing priorities
  • Is comfortable balancing demands and negotiating with different internal and external teams who have overlapping interests and goals
  • Problem-solver, action-oriented and driven by results
  • Creative innovator with a collaborative attitude

 

Great-to-haves:

 

  • Post-secondary degree with a marketing emphasis
  • 5+ years of experience in marketing (technology or health sector is a strong asset)
  • Practical experience with marketing automation software, preferably Marketo
  • Marketo certification an asset
  • Salesforce and/or Salesforce marketing cloud experience an asset
  • Strong project management capabilities with proven attention to detail
  • Fluent in English and French
  • Strong marketing copywriting skills
  • Strong competency in Microsoft applications and Google Suite

 

 

A bit about us

Our business is connecting Canadians. Our social impact is using our world-leading technology to create meaningful change, give back to help communities thrive, and help those who need it most. When you join our team, you’re helping us make the future friendly. We’re committed to diversity and equitable access to employment opportunities based on ability —your unique contributions and talents will be valued and respected here. 

The health and safety of our team, customers and communities is paramount to TELUS. Accordingly, we require anyone joining our team to be fully vaccinated for COVID-19.

 

 

 

 

Sales and Marketing

Help us, help our customers make a real connection

We are honoured to be recognized

$14.7 billion
TELUS’s annual revenue

$4.8 billion
The brand value that TELUS brings

12
Consecutive years our annual dividend payment has increased

Accessibility

TELUS is proud to foster an inclusive culture that embraces diversity. We are committed to fair employment practices and all qualified applicants will receive consideration for employment.

We offer accommodation for applicants with disabilities, as required, during the recruitment process.