Consumer Research and Insights Manager

Description

Our team and what we’ll accomplish together

The Consumer Research and Insights team consists of experienced market researchers who act as a strategic enabler, translating market and customer data into action-oriented outcomes for the organization. As part of the Brand and Marketing Insights team, you will own and deliver end-to-end research programs supporting TELUS. You will leverage leading-edge methodologies to architect complex studies that uncover deep customer truths, diagnose pain points, and accurately benchmark our competitive performance, directly influencing key strategic decisions across the business.

As the Consumer Research and Insights Manager you will have the opportunity to drive insights for critical, high-profile areas of the business, including: Brand Reputation, Giving & Social Purpose Initiatives, PR/GR, Sustainability, and Marketing Communications. You must be a self-starter, highly disciplined, and able to design your working day to independently accomplish all required tasks and deliverables.

What you’ll do

• End-to-End Program Ownership: Solid market research skill-set that includes the ability to independently design quantitative studies, build detailed tab and analysis plans, and translate raw data into cohesive, compelling, final reports with an unwavering eye for data quality and integrity
• Curious & Proactive Storyteller: An investigative researcher who is invested in discovering foundational insights and delivering findings to stakeholders proactively
• Strong data visualization skills, with the ability to identify and articulate the strategic story hidden within complex data sets
• Ability to collaborate effectively within the Insights team, with key stakeholders across the business, and with research vendors in a friendly and concise way
• Confidence in presenting your research in small groups and to wider audiences, and the ability to influence strategic decisions
• Accountability for your deliverables, practicing commitment-based management and managing multiple projects simultaneously in a high-paced, evolving environment
• Approach your day-to-day work with a creative and consulting mindset, willing to solve problems in unconventional ways and championing new methodologies
• Vendor Management: Build meaningful relationships with research suppliers to ensure projects are on time, results have data integrity, and deliverables are met, while continuously driving cost efficiencies and challenging the status quo

Qualifications

What you bring

• Post Secondary degree in Social Sciences or Business
• 5+ years of progressive experience in market research, with a clear trajectory of growth, preferably on the supplier side (e.g., Ipsos, Dig, Leger, Nielsen, Kantar, etc.)
• Current or most recent role is Research Manager, or recently promoted Senior Research Manager (or equivalent client-facing role), demonstrating readiness to independently manage a portfolio of internal clients
• Software Proficiency: Familiarity with SPSS, Q, R, or Python for statistical analysis, either as a current user or with the ability to onboard quickly
• Experience with one or more of the following methodologies: Innovation research, Brand Health/Equity measurement, Segmentation, Pricing Research (e.g. Conjoint), Social Purpose/Sustainability research, or Marketing Communications (e.g. Pretesting, Tracking)