Director, Demand Generation (Small Business)
Toronto, ON, CA Edmonton, AB, CA Calgary, AB, CA Montréal, QC, CA, H3A 3A8 Vancouver, BC, CA
Description
#LI-hybrid
We are the TELUS Small Business Marketing (SMB) team, a dynamic and entrepreneurial group dedicated to empowering small business business owners, a key growth segment for TELUS. Our passion for our team, customers, and business drives us to seek innovative thinkers who can lead the market with fresh ideas and exceptional delivery.
We value curiosity, inclusivity, analytical thinking, innovation, and authenticity in our team members. Our high-performance culture offers personal fulfillment and professional challenges, creating a rewarding environment where we work together to make the future friendly.
Join our team
As Director of Demand Generation (Small Business), you will lead a national team of marketing professionals focused on driving inbound demand through diverse marketing campaigns and tactics. Your team will generate high-quality leads for our SMB sales team across TELUS's comprehensive business portfolio, including Mobility, Unified Communications, Internet & Wi-Fi, Security, Fleet Management, and Managed IT services. This role combines strategic leadership with tactical execution to educate small businesses about our solutions while delivering measurable results through qualified lead generation.
As Director, lead the team in the following ways:
- Collaborate with media and creative agency partners to design, execute, and track diverse digital advertising campaigns
- This includes Search Engine Marketing (SEM), social media, and display advertising for major products and key buying periods (e.g., Black Friday, Small Business Month)
- Develop and deploy targeted one-to-one marketing campaigns using email, SMS, and MMS across various campaign types, including acquisition, retention, and customer lifecycle management
- Create and produce a wide range of content marketing assets such as e-books, blog articles, webinars, and in-person events that support all stages of the customer purchase journey
- Establish and maintain partnerships with major brands, business associations, boards of trade, and industry groups to create joint marketing initiatives, including digital campaigns and in-person activation opportunities
- Lead and inspire a high-performing marketing team, providing daily guidance, mentorship, and support while fostering a culture of innovation, accountability, and continuous improvement
Qualifications
You are the missing piece of the puzzle
- Bachelor's degree in Business, Commerce, Marketing, or related field
- 10+ years of management experience in marketing or related field
- Proven experience leading large, dynamic teams
- Entrepreneurial mindset with strong ownership mentality
- Expert in creating compelling copy and creative content
- Data-driven decision maker with strong analytical capabilities
- Current knowledge of digital marketing best practices and emerging trends
- Exceptional communication skills with ability to simplify complex challenges
- Proven track record navigating large, complex organizations
- Natural collaborator who excels with cross-functional teams and agencies
- Passionate about marketing excellence and flawless execution
- Thrives in fast-paced, dynamic environments
While B2B marketing experience and knowledge of telecommunications or technology industries is an asset, it's not a requirement. We welcome proven marketing leaders who are passionate about excellence, aspire to deliver exceptional results, and are eager to learn our industry. If this describes you, we encourage you to apply.
Advanced knowledge of English is required, because you will, most of the time, interact in English with external parties (clients, suppliers, candidates, external partners, etc.), interact in English with internal parties (colleagues, internal partners, stakeholders, etc.), as part of this position's main responsibilities, given its national scope.