Lifecycle Marketing Manager - Consumer Health

Description

The TELUS Consumer Health team focuses on empowering Canadians to take control of their health and the health of their loved ones with the right information, tools and support they need to live healthier and happier lives. We’re a high performing team with dynamic strengths. We cover all facets of the business, including, but not limited to product management, engineering, marketing, operations and sales.

TELUS Health MyCare is a mobile app and service, which revolutionizes how Canadians can access healthcare. It allows users to see a doctor, nurse practitioner, counsellor or dietitian from their phone.

TELUS Health MyPet is a mobile app and service that lets you see a vet or veterinary technician from your phone revolutionizing how dogs and cats get the care they need. TELUS Health MyPet Store is a website where pet owners can purchase vet recommended diets, treats, supplements and toys. 

Job Description

We're looking for a Lifecycle Marketing Manager to drive engagement, expansion, and retention of our Canadian user base through strategic multi-channel communications. The ideal candidate has hands-on experience with Braze.

Reporting to the Manager of Lifecycle Marketing, you'll execute and optimize our marketing and transactional communications across email, push notifications, in-app messaging, web, and SMS. You're energized by strong user engagement, think holistically about the end-to-end customer journey, and leverage data and technology to continuously test and improve performance.

You thrive in fast-paced, startup-like environments and excel at delivering the right message, to the right person, at the right time, through the right channel. You're hands-on, love working directly in CRM platforms to build and optimize sophisticated campaigns, and are passionate about improving access to care—pets included.

What you'll do:

• Own the end-to-end execution for MyCare and MyPet lifecycle marketing strategies across email, SMS, push notifications, in-app communications and web communications to our e-commerce store 
• Develop smart triggers, audience segments and audience journeys to deliver personalized messages across care moments or key purchase moments for humans and pets alike 
• Drive revenue for our e-commerce site measuring metrics like abandon cart conversion, average cart size
• Build and maintain a roadmap of A/B tests across lifecycle touchpoints to identify which message is the most effective 
• Collaborate with product, engineering, clinical teams and 3rd party partners
• Partner with our data team to analyze lifecycle performance and uncover opportunities for improvement 

Qualifications

You’re the missing piece of the puzzle

You are likely in a similar marketing role today, with many of the following abilities and experience points:

• You bring experience in B2C app marketing or e-commerce marketing and have used enterprise level CRM system tools. Experience with Braze is a decided asset
• You are experience in digital marketing with 2 or more years of working in CRM with a focus on email, in-app notification, push notification and SMS channels
• You are a noted SME in audience engagement and best practices for email, push notifications, in-app notifications and SMS
• You have been involved in quality assurance processes
• You are proficient in HTML for structuring email content and are an experienced user of Liquid Logic and JSON Editor 
• You bring knowledge of user data handling and preferences for personalized email campaigns.
• You have an understanding of CASL requirements

Great to haves:

We are especially motivated to connect with individuals who have one or more of the following:

• Experience with consumer health products, such as MyCare and MyPet
• English - French bilingualism would be considered an asset