Manager, Content & Demand Generation

Description

Manager, Content & Demand Generation (THCC demand generation direct to consumer)

Position Overview & Responsibilities: As a senior member of the North American go to market team, the Manager, Content and Demand Generation for (TELUS Health Care Centres direct to consumer) will play a vital role in leading the strategic direction, execution and team responsible for the engine of our marketing strategy, our thought leadership and the digital promotions behind it. Your responsibilities will include:

• Strategic leadership and planning 
  
  • Lead the development and execution of content marketing and campaign strategies that drive demand for direct to consumer products and services
  • Translate business objectives into actionable content roadmaps and digital campaign plans
  • Define value proposition and go to market strategy for consumer products within the TELUS Health care centres portfolio
• Cross-functional collaboration
  • Lead collaboration with sales, product, and product marketing to position TELUS as a leader in preventative health solutions 
  • Build and maintain relationships with key stakeholders, including agency partners and internal teams
• Content and Campaign management
  • Manage and optimize the content calendar, production workflows, and agency relationships to deliver on our plans
  • Direct the development of targeted digital campaigns that leverage persuasive messaging, creative concepts, and audience engagement strategies
  • Design and optimize nurture sequence strategies to drive qualified leads through the conversion funnel 
  • Manage end to end content creative development and approval workflow ensuring brand consistency and stakeholder alignment from ideation through to final delivery 
  • Work closely with the digital team to inform the transformation of our web and marketing operations platforms to drive conversion
• Performance and Optimization
  • Lead process optimization initiatives across content marketing and campaign execution 
  • Manage budget allocation and ROI for campaign initiatives including lead management, clinic capacity alignment ad campaign reporting / optimization
  • Oversee campaign performance, analysis, and reporting to executive audiences
  • Proven ability to leverage systems and processes (e.g., Salesforce) to manage full-funnel campaign tracking, governance, and performance optimization
• Team development
  • Manage team deliverables and ensure alignment with strategic priorities
  • Develop and mentor team members while fostering a culture of innovation and excellence

Qualifications

Previous Experience / Requirements:

• 10+ years experience in a marketing communications related role
• Post-secondary degree or equivalent experience
• Proven expertise driving results in a B2C environment 
• Experience influencing decision making across diverse business teams, along with the ability to turn data into meaningful insights and action plans
• Must be comfortable with autonomy, able to manage multiple stakeholders and projects with extreme attention to detail and organisation
• A collaborator who can work cross-functionally – role requires substantial relationship management both internal and external to the business unit 
• Strong business acumen with an ability to evaluate ideas against business needs and success criteria. 
• Ability to simplify complex issues and proven track record of developing highly effective executive communications
• Experience influencing decision making across diverse business teams
• Familiarity with the Health industry considered an asset
• Demonstrated experience in digital campaign management is highly valued 

Ideal Candidate Profile:

• Self-starter – able to work independently; anticipates needs and takes initiative 
• Analytical – able to quickly synthesize key information and take action to drive results
• Organized – excellent time management and prioritization skills
• Adaptable – comfortable working in a dynamic, quickly evolving environment 
• Problem solver – able to easily pivot and find new, innovative solutions 
• Team-oriented – exceptionally strong interpersonal skills, works well with individuals across teams
• Leader - able to create clarity and define success in a way that motivates and inspires a team 
• Coach-like - guides and empowers team members through feedback, questions, and support to foster growth and maximize potential
• Customer focused - pays close attention to the pivotal details that impact clarity and delight in the customer journey 

What We Give Back to You:

• Opportunities to excel and show your stuff – work on high value and high visibility projects
• Flexible work styles with the ability to work in and out of the office
• Work in an organization that actively supports you giving back to the community you live in
• Competitive pay and benefits
• A workplace that lets you be your best everyday and embraces our core values: 
• We passionately put our customers and communities first
• We embrace change and innovate courageously
• We grow together through spirited teamwork

Advanced knowledge of English is required because you will most of the time interact in English with external parties (clients, suppliers, candidates, external partners, etc.); interact in English with internal parties (colleagues, internal partners, stakeholders, etc.); and work with IT tools whose interface is only accessible in English as part of this position's main responsibilities given its national scope.