Manager, Customer Lifecycle Management
Toronto, ON, CA, M5J 2V5
Our team drives revenue growth through strategic customer lifecycle management across our corporate retail footprint. As Manager, you'll lead a specialized team that transforms how we engage customers—moving from static calling lists to a unified, data-driven assist engine. You'll be the central connector between our retail stores, data science, and digital channels, ensuring every customer interaction is personalized, timely, and conversion-focused.
Description
What You'll Do
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Lead and mentor a high-performing team of CRM Operations, Outbound Strategy, and Channel Enablement specialists, fostering a collaborative culture that treats CRM as a revenue engine
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Develop and execute a comprehensive lifecycle management strategy within Zoho, establishing clear KPIs ie: RPC, lead exhaust and conversion rates
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Establish and drive the strategic shift from a campaign lead channel team to a full CRM lead channel team who nurtures their own base, drives lead growth and develops their own unique channel strategy.
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Drive the integration of Zoho and 3rd party tools ie: CCAI, Telnyx, Business Connect to create a Unified Assist Engine, ensuring retail stores are synchronized with D2C, CSS, and other channel motions to eliminate channel collision
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Champion data hygiene and lead scoring accuracy through Sales Integration Tracking (SIT) logic, prioritizing representatives toward high-intent warm leads and P1 exhaust opportunities
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Partner with Channel Experience and OCTO (formerly DBM), Enablement, Sales and Training teams to deliver best-in-class outbound scripts, AI-enabled coaching (CCAI), improved CRM functionality and Virtual Sales Presence designations that unlock exclusive offers and drive conversion
Qualifications
What You Bring
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3+ years of experience building, mentoring, and growing high-performing teams—this isn't your first management role
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Deep, hands-on understanding of the CRM ecosystem (Zoho, Salesforce, or equivalent) and proven ability to drive sales through automated workflows and lifecycle blueprints
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Demonstrated ability to build strong relationships and influence stakeholders across large, complex organizations (D2C, DBM, Retail, and other cross-functional teams)
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Highly analytical mindset with comfort digging into performance data (CVR, exhaust rates, SIT levels) to measure ROI and pivot strategies effectively
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Strong sense of ownership and proven ability to thrive in target-driven environments, proactively pushing forward complex, multi-stakeholder initiatives
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Solid understanding of outbound dialing mechanics, lead-to-sale conversion cycles, and retail sales psychology
Nice to Haves:
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Experience in telecommunications or a multi-location retail business.
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Direct experience with Zoho CRM, AI-enabled call listening platforms.
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Advanced Dashboard & BI tool experience (Tableau, Domo, or Google Looker).
- Experience in Managed Success or CRM and Outbound sales models.