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Manager, US Employer Go-To-Market (TELUS Health)

Location: 

Toronto, ON, CA, M5J 2V5 Vancouver, BC, CA Calgary, AB, CA

Req ID:  55102
Jobs by Category:  Health
Job Function:  Health Solutions
Status:  Full Time
Schedule:  Regular

Description

 

TELUS Health is dedicated to empowering every person to live their healthiest life. We leverage leading-edge technology to shape the future of healthcare. Join our innovative team and make your future friendly while transforming healthcare across North America.

 

Our team and what we’ll accomplish together:

 

We are seeking a strategic Manager of US Employer Client Acquisition to drive growth in the US market. Reporting to the Director of North American Marketing, you will develop and execute integrated marketing initiatives targeting HR leaders, brokers, insurers, and multinational employers in enterprise wellness and benefits sectors.

 

The ideal candidate brings deep experience in enterprise and channel marketing within healthcare, HR technology, behavioral health, EAP, or employee benefits. You will partner cross-functionally with sales, product marketing, and client success teams to generate pipeline, strengthen broker relationships, and position TELUS Health as a trusted workforce wellbeing partner.

 

This role requires a strong combination of strategic thinking, relationship management, campaign execution, analytics, and market knowledge, particularly within the U.S. and Latin American markets.

 

What you’ll do:

 

  • Enterprise marketing Demand Generation: 
    • Develop and execute integrated marketing campaigns to generate pipeline and revenue growth across enterprise and multinational accounts
    • Support account based marketing (ABM) programs targeting key employers, brokers, and insurers
    • Create measurable KPIs and success metrics for all acquisition initiatives
    • Partner closely with sales teams to align marketing with growth priorities and revenue goals
  • Content and campaign development 
    • Create multi-channel campaigns across email, social media, digital and partner channels
    • Develop case studies, white papers and enablement materials to drive lead progression
    • Optimize conversion initiatives across digital and traditional channels
  • Partnership and Broker Development: 
    • Strengthen marketing interlock and communication with US sales leaders
    • Develop co-marketing opportunities and broker enablement programs
    • Expand market visibility through strategic partnerships
  • Events and Thought Leadership: 
    • Identify and prioritize high ROI events, conferences and industry sponsorships
    • Lead planning and execution of conferences, broker events, webinars, executive roundtables, and industry sponsorships
    • Execute integrate events in key US marketing with pre-event, onsite and post event lead capture
    • Measure and report on event ROI and market impact
  • Analytics and Performance Measurement 
    • Track, analyze, and report on campaign performance, pipeline contribution, ROI, engagement metrics, and marketing effectiveness
    • Use data and insights to optimize campaigns and improve conversion performance
    • Build dashboards and executive-ready reporting to demonstrate marketing impact
  • Regional Market Leadership
    • Adapt messaging and campaigns for regional and cultural relevance
    • Provide bilingual support for campaigns, events, and stakeholder communications (English and Spanish)
  • Team leadership and development: 
    • Build and lead a high performing team, setting clear goals and aligning individual objectives with broader strategy 
    • Provide ongoing feedback, coaching and mentoring to support team development and growth

 

 

Qualifications

 

What you bring:

 

  • 10+ Years of experience in B2B marketing leadership
  • 3-5+ years of proven team leadership with track record of building high performing teams
  • Degree in marketing or equivalent experience
  • Experience marketing to enterprise organizations, brokers, insurers, and multinational employers
  • Demonstrated success executing ABM and enterprise demand generation programs
  • Strong experience managing webinars, conferences, and executive events
  • Proficiency in email marketing, social media, CRM systems, and marketing automation platforms
  • Strong analytical skills with experience measuring marketing ROI
  • Familiarity with broker ecosystems in employee benefits and wellbeing
  • Understanding of behavioral health, employee wellbeing, and workforce resilience topics
  • Knowledge of U.S. and Latin American business environments
  • Experience supporting RFPs, proposals, and sales enablement
  • Exceptional communication and presentation skills
  • Professional fluency in English and Spanish (asset)
  • Agile mindset with ability to adapt to market changes
  • Strong organizational skills and ability to manage multiple stakeholders/projects independently

 

Ideal Candidate profile

 

  • Self-starter - works independently, anticipates needs and takes initiative
  • Analytical – synthesizes information quickly to drive results
  • Organized - excellent time management and prioritization
  • Adaptable - thrives in a dynamic fast evolving environment
  • Problem solver - finds innovative solutions and pivots easily
  • Team oriented - exceptional interpersonal skills across departments
  • Leader - creates clarity and defines success in ways that motivate teams
  • Coach - guides and empowers team members through feedback and support
  • Customer focus - attends to details that impact customer clarity and satisfaction

 

 
Salary Range:  $109,000-$202,000
Performance Bonus or Sales Incentive Plan:  20%

Actual total compensation will be determined based on factors such as knowledge, skills, performance and experience. We encourage all qualified candidates to apply, even if the posted salary range doesn't match your expectations. We're open to discussing competitive compensation packages tailored to your experience level and expertise. TELUS offers rewarding benefits, which may vary per job function, such as:

  • Comprehensive total rewards package highlighting competitive salary and bonus structures, minimum 3 weeks of vacation, and flexible benefits plan to meet the needs of you and your family
  • Flexibility to work in-office, virtually or a combination of both, based on the role's requirements
  • Generous company matched pension and share purchase programs
  • Opportunity to give back to communities in which we work, live and serve
  • Career growth and learning & development opportunities to develop your skills
  • And much more …
Job Type:  This is for a current vacancy

A bit about us

We’re a people-focused, customer-first, purpose-driven team who works together every day to innovate and do good. We improve lives through our technology solutions and foster a culture of innovation that empowers team members to solve complex problems and create remarkable human outcomes in a digital world. 

You’ll find our engaging, high-performance culture personally fulfilling, professionally challenging, and financially rewarding. We’re committed to diversity and equitable access to employment opportunities based on ability. Your unique contributions and talents will be valued and respected here. When you join our team, you’re helping us make the future friendly.

TELUS Health is an IT leader in Canada that focuses on the health sector. Our mission is to improve the way information is being used along the continuum of care to better the health of citizens in Canada and in selected countries.  

Disclaimer:  In accordance with the TELUS Health Solutions Data Center Security Policy, as a condition of employment, all team members whose job functions require they work at a Data Center and/or have access to detailed knowledge of technology related to client service delivery, are subject to a Personnel Security Screening conducted through the Government of Canada.

Note for Quebec candidates: if knowledge of English is required for this position, it is because the team member will be asked, on a regular basis, to interact in English with external or internal parties or to use English applications or software as part of their tasks.

By applying to this role, you understand and agree that your information will be shared with the TELUS Group of Companies’ Talent Acquisition team(s) and/or any leader(s) who will be part of the selection process.

 

 

 

 

Health

We’re looking for clinicians, programmers, product developers, sales and marketing people, customer support, and everyone in between. If you have a penchant for turning information into better health outcomes, then we want you to help us develop, implement and manage the most innovative healthcare solutions possible.

We are honoured to be recognized

21,166
Physicians using TELUS Health electronic medical records

6,300
Pharmacies using our pharmacy solutions

140 million+
Health claims processed using TELUS Health solutions

Accessibility

TELUS is proud to foster an inclusive culture that embraces diversity. We are committed to fair employment practices and all qualified applicants will receive consideration for employment.

We offer accommodation for applicants with disabilities, as required, during the recruitment process.

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