Manager-Marketing

Description

This is an exciting role within our Consumer Integrated GTM team, as a respected authority for full GTM program management and standardization across all consumer channels. You will spearhead our integrated quarterly plan across marketing, cross-functional business units, and channels, while building and enforcing the processes and standards that enable executional consistency and excellence. As the ideal candidate, you are a self-starter with a positive, get-it-done attitude, exceptional attention to detail, and proven project/program management expertise. You will be a central player in creating our integrated go-to-market plan to ensure we deliver with purpose, context, accuracy and excellence.

What you'll do

• Establish GTM PMO governance – Design, document, and enforce standardized GTM planning processes, playbooks, and calendar frameworks across TELUS Consumer Solutions to ensure consistency and repeatability

• Create quarterly go-to-market plans working with commercial program leadership and channels to ensure E2E readiness

• Orchestrate Master WBS – Develop and maintain comprehensive Work Breakdown Structures (WBS) that sequence GTM releases, master campaigns, and cross-functional deliverables across business priorities

• Orchestrate end to end GTM operations for mass acquisition/STIM events like Black Friday

• Drive process standardization – Partner with cross-functional teams to implement, monitor, and continuously improve GTM planning frameworks, establishing single-source-of-truth documentation and tools

• Manage GTM calendar sequencing – Coordinate release timing and program timing across all consumer brands and channels to optimize market impact and resource efficiency

• Build strong relationships with a broad audience of stakeholders to align on national bundle strategies, cross-channel messaging priorities, and negotiate trade-offs

• Advocate for marketing and sales channels in strategic planning to optimize programs and results across all products, regions, and business priorities

Qualifications

• Formal project/program management experience (5+ years) in Go-To-Market, enterprise program execution, or cross-functional business initiatives

• PMP or PMI qualifications would be a distinct advantage 

• PMO or enterprise program management background with demonstrated expertise in designing governance frameworks, standardizing processes, and orchestrating complex multi-stakeholder programs

• Proven ability to build strong relationships and influence stakeholders across marketing, sales, product, and business units

• Excellent written and verbal communication skills with ability to simplify complex GTM concepts and align teams across all organizational levels

• Demonstrated success managing multiple competing projects and programs simultaneously with strong attention to detail

• Self-starter with a positive, action-oriented attitude and ability to adapt to changing priorities

• Experience building, documenting, and enforcing process standards and playbooks

Great-to-haves

• PMP, Six Sigma, or equivalent formal PM certification (preferred)

• Understanding of Consumer Mobility and Home Solutions business

• 5+ years of progressive experience in Marketing, Strategy, Product, or Program Management

• Experience in go-to-market planning from concepts to frontline execution, including quarterly planning cycles

• Leadership experience managing teams and driving organizational change

• Bachelor's degree and/or equivalent industry experience