Manager - Technology Architecture DAI & Data Advertising)
Toronto, ON, CA
Description
Advanced Data Advertising Lead
Join us in shaping the future of advertising!
We’re looking for a strategic and innovative leader to join our Advertising Team within the Connected Products & Experiences (CP&E) business unit, supporting TELUS Consumer Solutions. This is a unique opportunity to be at the forefront of CTV/OTT advertising, leveraging advanced data capabilities to create seamless, high-impact ad experiences for our customers—while driving exceptional business outcomes.
Why join us?
Our team sits at the intersection of business and technology, designing and enabling advertising opportunities that prioritize both user experience and performance. Our vision is to revolutionize our advertising and data platforms to deliver best-in-class solutions across the rapidly growing Connected TV and streaming landscape. Innovation, simplicity, and content discovery are at the heart of everything we do.
What you’ll do:
As the Advanced Data Advertising Lead, you will:
- Lead the integration of ad insertion technologies, including Dynamic Ad Insertion (DAI), across TELUS’ platforms to enable precise, targeted advertising
- Act as the Subject Matter Expert (SME) for DAI, guiding cross-functional teams to ensure seamless ad delivery and optimal performance
- Collaborate with internal stakeholders across product, engineering, sales, and strategy teams to build high-performing sales products and long-term market strategies
- Develop and enhance TELUS’ first-party data offerings, ensuring advertisers have access to valuable, privacy-compliant insights that maximize impact
- Identify and implement innovative advertising solutions, staying ahead of industry trends to position TELUS as a market leader in data-driven advertising
Who you are:
- A media industry expert with a strong understanding of data-driven advertising, ad tech, and programmatic solutions
- Passionate about innovation and emerging technologies, with a track record of building and optimizing advanced ad solutions
- A strategic thinker who can connect the dots between technical capabilities and business opportunities
- An excellent collaborator and communicator, able to work cross-functionally and influence key stakeholders
Why TELUS?
At TELUS, we’re committed to transforming the advertising landscape with cutting-edge technology, best-in-class data solutions, and seamless user experiences. Join us and be part of a team that’s shaping the future of digital advertising.
Ready to make an impact? Apply today!
Qualifications
- Bachelor’s degree in business, data analytics, computer science or related field
- Extensive knowledge and experience in Dynamic Ad Insertion (DAI) technology, including ad workflows, inventory management, and cross-platform integration.
- Understanding of SCTE standards for dynamic ad insertion
- Broad knowledge of Digital TV, Connected TV, Video, DOOH, Native, and Display media, as well as custom executions
- Practical experience with digital advertising platforms, including Ad Server, SSP/Exchange, DSP, and DMP/CDP
- Familiarity with IAB Standards (e.g., VAST, ads.txt/app-ads.txt/sellers.json, OpenRTB)
- Experience with cloud-based ad tech solutions
- Solid understanding of data privacy regulations (e.g., GDPR, CCPA) and how to ensure compliance
- Passion for technology and entertainment, with a desire to expand knowledge
- Proven experience leading and mentoring teams, encouraging innovation, collaboration, and continuous learning
- Excellent written and verbal communication skills, with a focus on clear, logical thinking
- Curious, open-minded, collaborative, and energetic