Marketing Manager, Consumer Base Management (12 Months)

Description

Join the Consumer Base Management team and help shape the future of TELUS and Koodo Mobility Winback portfolios!

As Marketing Manager, you’ll drive growth, enhance customer experience, and optimize portfolio profitability through innovative campaigns and strong 4P execution. We’re looking for a self-starter who thrives in a dynamic environment, takes ownership, and contributes to a collaborative, high-performing team culture.

Here's the impact you’ll make and what we’ll accomplish together

As the central owner of the Winback portfolio, you’ll lead go-to-market strategies, align cross-functional teams, and execute impactful campaigns across all channels. You’ll collaborate with stakeholders to adapt to market changes, deliver strong business outcomes, and play a key role in evolving our base management strategy.

Here's how 

• Own end-to-end Winback campaign planning, execution, and performance management across the TELUS and Koodo Mobility portfolios.
• Act as the central owner for Winback performance, monitoring key performance indicators and translating results into clear insights, recommendations, and net-new initiatives with strong leadership alignment.
• Proactively design and execute test-and-learn strategies across messaging, segmentation, and offers, applying a rigorous performance management approach to generate insights that inform future initiatives.
• Partner closely with Acquisition, and Sales Channel teams to design and implement Winback programs across select channels, responding to market dynamics and unlocking new growth opportunities aligned to strategic priorities.
• Champion innovation within the Winback portfolio, continuously bringing forward fresh ideas to improve effectiveness, scale successful programs, and deliver meaningful business impact.

Qualifications

You're the missing piece of the puzzle 

• 3+ years experience in marketing or channel
• Proven ability to manage multiple projects simultaneously and deliver results under tight timelines
• Strong communication skills, with a knack for influencing teams to gain buy-in for new ideas
• Talent for bringing people together in a positive way, building alignment across groups, and motivating teams to action
• Robust capacity to think strategically about a product portfolio and customer journey to uncover and bring to market innovations that translate into business results.
• Continuous growth mindset for your portfolio and for yourself.

What we give back to you

• Competitive pay & benefits
• A unique opportunity to be responsible for the end-to-end, from strategy development to campaign planning, offer development, execution, and reporting
• Work in a fast-paced & dynamic environment, breaking new ground in evolving marketing strategies
• Work with a diverse team
• Opportunity to receive mentorship from senior team members
• Work in an organization that supports your personal development with leading edge training and development tools
• An environment that lets you be your best every day
• Work in an organization that supports you giving back to the community you live in
• Competitive discounts on various TELUS products and services, as well as discounts from partner organizations, just for being an employee!
• We also like to have a bit of fun!

#LI-REMOTE