Marketing Manager - Community Marketing - Ontario

Description

Join our team and what we'll accomplish together

TELUS' mission is to unleash the power of its world-class networks to deliver the best solutions to Canadians, at home, at work, and on the go. We make the world better by leveraging technology to break down barriers and enable everyone to reach their full potential.

Our culture is fundamentally centered on a passion for growth, our deep desire to seize every opportunity and embrace change, our values inspiring excellence and the courage to innovate. The growth mindset encourages each of us to lean in and learn about what matters most to our customers, to create the foundational knowledge that enables us to make decisions that prioritize customers in everything we do. In doing so, we create innovations that change the lives of thousands of people across Canada.

At TELUS, we are always learning and insatiably curious. In the face of uncertainty, we take risks and learn quickly from our mistakes. We build on everyone's ideas because we are stronger together. We are impressed by what humans dare to achieve and are motivated every day to enable others to do more through our technology and innovation. Together we make a difference.

What you'll do

The Marketing Manager will be responsible for developing and executing comprehensive 360-degree marketing strategies that drive local market activation, community engagement, and customer acquisition. This role requires expertise in localized go-to-market planning, cross-functional collaboration, cultural alignment, and end-to-end customer journey management. The ideal candidate will lead integrated marketing initiatives across wireline and wireless products while building strategic community partnerships and ensuring seamless coordination across all stakeholders.

360 Holistic Market Approach:

• Develop and execute localized marketing campaigns and go-to-market strategies

• Ensure unification and prioritization of all products (wireline and wireless)

• Plan and execute integrated marketing strategies

• Coordinate the 360 approach with all stakeholders

Personalized Market Approach and Cultural Alignment:

• Lead market selection and local activation

• Organize and manage localized events

• Create and execute localized partnerships with a 360 approach

• Develop social mission and omnichannel strategies

Community Engagement and Influence:

• Develop and execute community engagement strategies

• Manage communications and influencer strategies

• Create and execute community activation plans

• Develop local social media strategies

Go-to-Market Strategy and Cross-Departmental Initiatives:

• Execute network delivery go-to-market strategy

• Ensure cross-departmental links (government relations, etc.)

• Lead cross-departmental initiatives to drive acquisition

Customer Journey - Marketing:

• Develop end-to-end integrated customer journey for communities

• Manage pre and post-acquisition customer journey

• Optimize customer experience in communities

Qualifications

What you bring

Education and Experience:

• Bachelor's degree in marketing, business, communications, or related field

• Minimum 7-10 years of experience in strategic marketing, go-to-market management, or community marketing

• Minimum 3-5 years of experience managing localized marketing strategies and market activation

• Demonstrated experience managing integrated marketing projects and cross-functional initiatives

• In-depth knowledge of the Quebec/Ontario market and its cultural specificities

• Experience in customer journey management and acquisition strategies

Technical Skills:

• Knowledge of marketing automation platforms and data analytics tools (Salesforce Marketing Cloud, HubSpot, Google Analytics, etc.)

• Experience with project management and collaboration tools (Asana, Monday.com, Jira, etc.)

• Proficiency in CRM systems and customer relationship management tools

• Skills in budget management and marketing performance analysis

• Knowledge of social media platforms and community engagement tools

• Familiarity with omnichannel strategies and event management tools

Interpersonal Skills:

• Excellent communication skills in French and English

• Leadership and ability to influence and coordinate with multiple stakeholders

• Strategic thinking and holistic 360-degree vision

• Ability to establish and manage strategic community partnerships

• Cross-functional collaboration skills and government relations management

• Cultural sensitivity and ability to adapt to local markets

Great-to-haves

• Bilingual in English and French