Marketing Specialist, Small and Medium Business Channel Communications

Description

We are the TELUS Business Marketing (TBM) team, a dynamic, entrepreneurial, and engaged team driven to serve business customers who represent an important growth segment for TELUS. We are as passionate about our team and our customers as we are about our business, and we’re looking for people who get excited about thinking and delivering differently to lead the market.

Our team members include people like you – curious, inclusive, analytical, innovative, and authentic. We believe that you’ll find our high-performance culture personally fulfilling, professionally challenging and rewarding. Join our team and let's make the future friendly. 

We’re looking for a passionate Marketing Specialist to support our Go-to-Market (GTM) efforts on the Small and Medium Business (SMB) team. This role focuses on managing day-to-day GTM requests, particularly for sales communications, and supporting product and system launches. The challenge involves balancing speed, with accuracy, and impact while managing a high volume of requests, especially during peak periods like Small Business Month and Black Friday. You will also contribute to our ongoing efforts to explore AI capabilities that simplify the selling process for our diverse sales channels.

Here’s the impact you’ll make and what we’ll accomplish together

The successful candidate will play a crucial role in our Channel Marketing GTM team, collaborating with Product, Pricing, Marketing, Digital and Sales Channel stakeholders. Your contribution will help in developing, executing, and refining both daily communications and longer-term integrated GTM strategies. Your work will ensure that our sales teams can easily understand and communicate the value of our products, facilitating a clear and simple approach to selling what benefits both TELUS and our customers. This is vital for achieving our sales and revenue objectives, which relies on the success of all channels, from direct sales to corporate stores.

Here’s how

• Create and manage sales communications and job aids for pricing and product updates to help sales reps digest and retain sales information
• Manage high volume communication requests with speed and accuracy while managing priorities and timelines to drive sales conversion
• Support digital merchandising updates and optimization, ensuring that web presence is up-to-date
• Contribute to the continuous evolution of our GTM approach, including processes, tools and platforms, to maintain market competitiveness
• Explore and implement AI capabilities to improve GTM operations while enhancing sales enablement efficiency
• Provide strategic support for channel questions and escalations through established communication channels such as chats
• Manage your portfolio of work like an end-to-end program with established KPIs to measure success

Qualifications

What you bring

• 1 to 3 years of experience in go-to-market, channel marketing, sales enablement, or a similar role focused on GTM strategy and execution. 
• Experience working with cross-functional teams and managing multiple stakeholders, including internal product, marketing teams, and sales teams
• Strong attention to detail, ensuring daily accuracy and contributing to overall thoroughness, accuracy, and consistency in work tasks
• Excellent communication skills - both written and verbal - with the ability to cut to the core message, simplify and create structure 
• Proven track record of delivering projects on time and executing flawlessly while efficiently managing multiple projects and requests 
• Ability to prioritize requests from different business stakeholders to achieve desired outcomes 

Great to have

• Bilingualism (English and French) an asset
• Experience in telecommunications, technology, or B2B preferred
• Bachelor's Degree in Marketing, Business, Communications, or a related field

Advanced knowledge of English is required because you will most of the time interact in English with internal parties (colleagues, internal partners, stakeholders, etc.); and work with IT tools whose interface is only accessible in English as part of this position's main responsibilities given its national scope.