Marketing Specialist - Renewal GTM & Channel Excellence Team

Description

Are you looking to take on a role with a strategic importance to your organization? Leveraging data to drive better customer outcomes? Managing programs that focus on core business priorities?

Our team and what we’ll accomplish together

If you are a high performer with a strategic and analytical mindset who thrives in a fast-paced team environment, then this is the right role for you. As Marketing Specialist, Channel and Trigger GTM on the TELUS and Koodo Mobility Churn and Renewal GTM & Channel Excellence team, you will be responsible for continuously identifying innovative ways to proactively protect and retain TELUS customers in the moments and channels where they are most likely to churn.

In this role, you will drive innovation in how we proactively manage churn in our channels, identify unique cohorts of customers and build treatment paths for them, and be a core contributor in the planning and execution of new opportunities that will reduce cost and grow revenue across TELUS and Koodo mobility base management. The ideal candidate is a natural born leader with a willingness to challenge the status quo, is able to work collaboratively and confidently with multiple stakeholders across different business units and levels to move programs forward.

TELUS is a great place to work. You can see it in our team members. The diversity of the TELUS team and their unique contributions set us apart from the competition. Our success is based as much on our future friendly team as the innovative internet, voice, data and wireless products and solutions we offer.

What you’ll do

What you’ll be responsible for in your new role:

• Track, review, analyze and report on program performance for rapid learnings and to identify opportunities to improve campaign performance
• Support the team in tracking key performance results for TELUS retention
• Analyze specific cohorts based on customer action, and leverage insights to design customer first centric campaigns that maximize business performance
• Identify and build campaigns to intercept customers at the time and place they are most at risk in order to optimize churn outcomes
• Build business cases to support recommendations or to validate potential opportunities
• Collaborate cross-functionally with key stakeholders including TELUS Digital, Marketing Communications, Pricing, Devices, Finance and Channel teams to gain alignment and execute on strategy to achieve business targets
• Drive process improvements to enable TELUS to be more flexible and faster to market
• Build strong cross-functional relationships in order to manage stakeholder expectations and priorities, and keep abreast of and influence new or evolving technologies, capabilities and data capture
• Work with campaign portfolio owners to evaluate success of renewal and other base management programs, making recommendations for future initiatives and evolving current initiatives

Qualifications

What you bring

Abilities the successful candidate will demonstrate:

• Confidence working with data to analyze results and draw conclusions and recommendations from the findings
• Inquisitive and willing to ask questions to uncover new opportunities
• Strong project management and issue resolution skills; tracking progress against milestones
• Contribute to a team-focused culture with strong shared goals & accountabilities
• Ability to meet tight deadlines and manage priorities with strong attention to detail
• Has bias towards action, positive attitude, flexible and adaptable
• Comfortable influencing without authority in a cross-functional programmatic role
• Strong verbal and written communication skills, and a willingness to present findings to various audiences including leadership

Great-to-haves

• Don’t have everything we think are ‘great-to-haves’ below? Don’t let that dissuade you! Attitude, motivation, and a willingness to collaborate are the most important things we are looking for. So if you think you have what it takes, regardless of a fancy university degree or not, please apply
• University or college degree in Marketing, Business Administration: Honors Business Administration (HBA), Master of Business Administration (MBA), Commerce, Economics, or Engineering
• 2+ years working experience in Marketing, Strategy, or Product Management
• Experience running direct marketing campaigns
• Experience working in a matrixed organization
• Wireless telecommunications and/or technology-based industry experience is an asset
• Experience in business casing, storytelling, and presenting to varied audiences