Product Specialist - TELUS Mobility Acquisition, Competitive Intelligence

Description

Help business leaders make strategic decisions

Our team and what we’ll accomplish together

#LI_REMOTE

The Mobility Postpaid Acquisition Team resides within the Consumer Marketing organization. We lead new customer acquisition for TELUS and Koodo, developing pricing strategies across rate plans, device offers, bundling and other targeted initiatives. The team is also responsible for go-to-market planning and strategy, orchestrating how offers, tactics, and programs are brought to market across owned, direct, and digital sales channels.

Your competitive insights directly inform pricing decisions, promotional strategy, and how we position TELUS and Koodo to win in the market. Without timely competitive data, we'd be flying blind. You'll be the competitive eyes and ears for Pricing, Channel, Brand, and Product teams—your analysis shapes strategy decisions that directly impact customer experience and revenue.

This isn't administrative data tracking—you're doing detective work to uncover competitor moves, market patterns, and opportunities that shift how we compete. As a member of this team, you'll contribute to strategic initiatives that directly influence how millions of Canadians choose their wireless provider.

What you’ll do

• Monitor competitive pricing, promotions, offers, and product positioning across multiple brands and key competitors on an ongoing basis

• Gather competitive intelligence through multiple channels (market research, sales channel feedback, customer data, public sources, and third-party tools) and maintain organized competitive tracking systems

• Analyze competitive trends and patterns, identifying shifts in market positioning, new offer types, and emerging competitive tactics

• Create clear, compelling competitive analysis reports and briefs that distill complex market information into actionable insights for the wider team

• Support the development of competitive response strategies by providing timely, accurate intelligence on competitor moves and market reactions

• Collaborate with cross-functional teams (Pricing, Channel/Sales, Brand & Value Proposition) to gather primary and secondary competitive data

• Maintain competitive dashboards and reference materials that track key metrics, pricing changes, and offer portfolios across the market

• Identify trends, anomalies, and patterns in competitor behavior that signal strategic shifts or new opportunities

• Support post-campaign analysis by benchmarking our offers and performance against competitive alternatives

Qualifications

What you bring

• 1-2 years of relevant experience with a strong foundation in research, analysis, or marketing

• Exceptional attention to detail with the ability to track and organize complex, multi-source information accurately

• Strong analytical mindset with the ability to synthesize data and identify meaningful patterns and trends

• Clear writing and communication skills, with the ability to present findings in compelling, easy-to-understand formats

• Curiosity and intellectual rigor—you ask good questions and dig deeper to understand the "why" behind market movements

• Proficiency with spreadsheets, data visualization tools, and basic research methodologies

• Strong organizational skills and ability to manage multiple research projects simultaneously

• Collaborative spirit and willingness to support team members across functions

Nice-to-haves

• Bachelor's degree in Business, Marketing, Economics, Communications, or a related discipline

• Experience with competitive intelligence tools, market research platforms, or business intelligence software

• Familiarity with telecommunications industry structure, competitive dynamics, or mobility market trends

• Experience creating presentations or visualizations using tools like Tableau, Power BI, or similar platforms

• Knowledge of pricing models, promotional tactics, or customer acquisition in subscription or telecom services

• Previous internship or work experience in market research, competitive analysis, or product marketing

• Exposure to marketing analytics or performance tracking methodologies

• Strong interest in developing expertise in competitive strategy and market analysis