Senior Channel Manager
Toronto, ON, CA Calgary, AB, CA Vancouver, BC, CA Edmonton, AB, CA
Description
Join our SMB Sales team and help us shape the future of partner-driven growth. As a Senior Channel Manager, you will play a critical role in a fast-paced, dynamic B2B environment. We are a dedicated sales channel serving small, medium, and mid-market customers (1–500 employees) across the country. You will scale and manage a high-performing ecosystem of partners who are transforming how Canadian businesses connect, collaborate, and thrive. This role is accountable for driving sales performance across the TELUS Business portfolio, developing executive-level partner relationships, and delivering an exceptional end-customer experience.
What you'll do
- Drive Growth: Execute channel strategies that enable partners to scale, meet market objectives, and exceed sales targets
- Strategic Advisory: Build and nurture executive-level relationships, serving as the primary point of contact and trusted advisor for key partners
- Performance Management: Lead weekly huddles and quarterly business reviews (QBRs); diagnose funnel gaps and implement course-corrections to maximize productivity
- Partner Enablement: Coach partners to evolve from transactional selling to a consultative, customer-first approach
- Ecosystem Expansion: Identify market coverage gaps and lead the recruitment and onboarding of new strategic partners
- Cross-Functional Collaboration: work closely with Marketing, Product, and Sales Enablement to ensure partners have the latest tools, incentives, and go-to-market support
- Commercial Excellence: Manage financial performance and ROI on partner investments to ensure sustainable business growth
Qualifications
What You Bring
- Experience: 5+ years in sales or channel management, specifically within indirect sales models (Door-to-Door, National Retailers, Dealers, VARs)
- Industry Savvy: Deep understanding of the telecom or tech industry and the unique dynamics of the SMB/Mid-market segments
- Analytical Rigor: A data-driven mindset with the ability to translate complex metrics into actionable sales strategies
- Influence & Agility: Proven ability to drive alignment across cross-functional teams and thrive in ambiguous, fast-changing environments
- Communication: Exceptional presentation and negotiation skills, comfortable engaging at the executive level
- Education: Bachelor’s degree in Business, Commerce, or a related field
- Partner Presence: Ability to occasionally travel locally with a valid driver's license and vehicle access
Great-to-haves
- Experience with CRM platforms and partner performance management tools
- Knowledge of campaign design and go-to-market execution within indirect sales channels
- Understanding of indirect sales models, partner economics, and channel performance metrics