Senior Digital Product Manager - Journey & Lead Optimization (Small-Medium Business Marketing)

Description

Ready to create innovative solutions and best practices?

Our team and what we’ll accomplish together

As a Senior Product Manager with the website and app team, you will create new & evolve existing digital purchasing journeys that enable millions of business customers to register for, buy, and manage their TELUS products & services. To do this, you will leverage scorecard priorities, stakeholder guidance, data insights, and customer research. You will help lead a team of digital specialists - spanning content, design, development, QA, and analytics - to deliver on our vision of delighting customers with simplified merchandising, an intuitive flow, and tactics to improve sales performance across t.com and MyTELUS.

What you’ll do

• Understand evolving TELUS business priorities and encouraged outcomes
• Prioritize the creation and evolution of online paths that resonate, excite, and compel visitors to purchase immediately, or immediately request a conversation with a product sales expert
• Work to create and improve our customer’s end-to-end experience - informed by data, insights, and strategic priorities
• Identify key locations where purchasing decisions are most common, and own strategies for driving conversion growth in each
• Track the relative performance of different lead intake tactics across a variety of locations and use cases, guiding efforts to adapt and outperform historical digital sales
• Collaborate with partners across the company, to ensure our team builds solutions and adopts best practices, which serve customer and company needs
• Build understanding and support for your strategic direction
• Establish relationships, roadmaps, and rituals with a diverse group of partners across the organization
• Provide regular communication to partners on progress
• Play a part in our journey research and analysis, and connect findings to experimentation and optimization efforts
• Support a culture of inclusivity and celebrate diversity of opinion

Qualifications

What you bring

• 6+ years of Product Manager experience as a key member of a digital team, with a proven history of identifying best practices and finding novel solutions to increase online purchasing
• Experience leading a group of project specialists toward individual and shared goals
• A strong ability to own process improvements and create buy-in
• A history of using 1 or more planning tools to organize work and your team (e.g. JIRA)
• A knack for identifying risks to delivery timing before they occur, and determining intelligent approaches to resolve them
• A penchant for negotiating best collective outcomes
• A hunger for owning a piece of an organization’s performance scorecard, and being accountable to improving results on a monthly basis