Senior Market Manager

Description

TELUS Health is dedicated to empowering every person to live their healthiest life. We leverage leading-edge technology to shape the future of health, making healthcare more accessible and delivering improved health experiences for everyone. Join our innovative team and make your future friendly while transforming healthcare across North America. 

Our team and what we’ll accomplish together

As the Sr. Marketing Manager, Partnerships Canada, you will be at the forefront of TELUS Health’s broker and reseller growth strategy. Collaborating closely with Sales & Partnership teams, Product Marketing, Content, and Events teams, you’ll lead the creation & execution of partner enablement programs that deepen relationships, drive education, and accelerate sales. From personalized development plans and CE-accredited trainings, to value-driven toolkits and incentive programs, your efforts will fuel engagement and market expansion. This is your opportunity to shape how TELUS Health goes to market with its partners, helping us scale impact, drive performance, and grow our presence across the Canadian total employee health landscape.

What you’ll do

• Own and manage Canadian broker & reseller growth Strategy: Lead and execute the Canadian partners strategy to develop and optimize our partnerships to drive better market penetration and sales effectiveness. In collaboration with GTM Marketing, Product Marketing, Canada and USA (for North American partners) Sales & Partnership teams, build personalized development plans for major brokers and carriers detailing how we’ll be nurturing these relationships including financial incentives programs, exclusive offerings, dedicated events, engagement tactics, and more. Working with the Canadian Event Lead, supporting broker events, ensuring TELUS Health’s value proposition is effectively communicated and growth mechanisms are optimized.
• Driving training & education for Brokers: Collaborate with the Canadian Event lead, the Content and Research teams to organize live and pre-recorded monthly training sessions introducing TELUS Health solutions and their Single Point of Contact. Develop, organize, execute and optimize CE Credit quarterly trainings to provide partners with continued education and product insights while generating growth through documented follow-up activities. In collaboration with the GTM Sr. Manager, lead partner email campaigns including email marketing segmentation strategies, personalized content strategies and various other contact strategies with our Canadian partners (e.g. Monthly Mental Health Index (MHI) executive summary newsletter).
• Create Partner Sales enablement content: Working in partnership with the Content, Research, Product Marketing and Sales & Partnership and Sales Enablement teams, create and personalize content for our major Canadian brokers and carriers, including creating a uniform broker value proposition and go-to-market (GTM) broker toolkits, sales collateral and product resources to help partners effectively pitch TELUS Health solutions to their clients.

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• Ensure optimal tracking & reporting: Collaborate with the Sales Campaign Manager, Sales & Partnership and Sales Enablement teams to monitor, analyze & optimize the performance of broker-specific events and campaigns, leading to optimal tracking of ROI on partners-dedicated budget. Support the implementation of processes ensuring requests and leads coming from partners are appropriately tracked, assigned and reported on, including Salesforce dashboard & reports, request intake process, etc.
• Communication & Collaboration: Collaborate with the Sales Campaign Manager, Events and GTM Manager to ensure alignment of partner campaigns, content and efforts with the various cross functional teams such as Product, Product Marketing, Sales & Prospecting, Reporting, Customer Success and Base Management. Seek feedback to confirm content is resonating with the target audience, validate awareness of partner initiatives and ensure everyone is clear on their expected role to ensure optimal results. Implement a feedback loop process to improve collaboration directly with our partners key contacts to validate their needs, seek feedback, solve pain points, and deliver optimal solutions.

Ideal Candidate profile

• Self-starter - able to work independently, anticipates needs and takes initiative 

• Analytical – able to quickly synthesize key information and take action to drive results

• Organized – excellent time management and prioritization skills
• Adaptable – comfortable working in a dynamic, quickly evolving environment 
• Problem solver – able to easily pivot and find new, innovative solutions
• Team oriented – exceptionally strong interpersonal skills, works well with individuals across teams
• Customer focused - pays close attention to the pivotal details that impact clarity and delight in the customer journey

Qualifications

What you bring

• Degree in marketing, communication, or equivalent experience
• 7+ years of experience in B2B marketing, with a focus on channel marketing, preferably in the insurance, benefits, or healthcare space.
• Experience supporting third-party enablement programs and indirect sales channels.
• Familiarity with brokers, consultants, or insurance carriers is a strong asset.
• Understanding of SPIFF programs, pricing strategies, and sales incentives to drive partner engagement.
• Strong content creation and enablement skills, with experience developing toolkits, sales collateral, and training materials.
• Excellent project coordination and organizational skills with the ability to manage multiple priorities and stakeholders.
• Excellent analytical and problem-solving skills with the ability to use data to drive marketing decisions and demonstrate ROI
• Excellent communication and presentation skills with the ability to influence stakeholders at all levels 
• Proficiency with marketing tools (e.g. HubSpot) and Salesforce and with data analytics skills to drive marketing insights and results
• Agile mindset with the ability to adapt quickly to market changes and emerging opportunities

What we give back to you 

• Opportunity to make a significant impact on the growth of TELUS Health across North America
• Empowerment to unleash your creativity, show your skills, implement your strategies, and develop your ideas
• Flexible work arrangements that support work-life balance
• Competitive compensation and comprehensive benefits package
• Professional development and career growth opportunities
• A workplace that embraces our core values: passionately putting our customers and communities first, embracing change and innovating courageously, and growing together through spirited teamwork

By applying to this role, you understand and agree that your information will be shared with the TELUS Group of Companies’ Talent Acquisition team(s) and/or any leader(s) who will be part of the selection process.