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Senior Market Manager, GTM Canada

Location: 

Toronto, ON, CA, M5J 2V5 Vancouver, BC, CA Ottawa, ON, CA Edmonton, AB, CA Calgary, AB, CA

Req ID:  47117
Jobs by Category:  Health
Job Function:  Marketing
Status:  Full Time
Schedule:  Regular

Description


Join our team and what we'll accomplish together

 

As the Senior Marketing Manager, GTM Canada, you will play a pivotal role in shaping TELUS Health’s growth trajectory in Canada. Working alongside with the Demand Generation, Global Content, Digital, Product Marketing and Sales and Prospecting teams, you’ll be crafting and executing innovative, high-impact campaigns and  driving the creation of localized, funnel-specific content that accelerates lead generation and conversion. Your strategic oversight will extend to optimizing campaign performance, empowering Sales and Prospecting teams, and enhancing partner development initiatives. This is your opportunity to influence how we connect with the Canadian market and strengthen our competitive position.  

 

What you’ll do

 

  • Own and manage the Go-To-Market Content Calendar: Lead & execute the go-to-market calendar for new product marketing releases and own the content for acquisition campaigns for direct and indirect channels. In collaboration with the Demand Generation, Global Content, Digital and Product Marketing teams, ensure the timely creation and delivery of high-impact content and assets, including emails, landing pages, case studies, one-pagers, and more, all tailored to the Canadian market.
  • Driving campaign Strategy and Execution: Collaborate with the Demand Generation and  sales teams, to lead the strategy and execution of Canadian campaigns aimed at  generating new Marketing Qualified Leads (MQLs) by leveraging top, middle and bottom of funnel content for key audience segments. 
  • Develop and optimize the conversion funnel: Strategize, develop, and execute content strategies and nurture campaigns for each stage of the funnel, including personalized content when appropriate, to effectively convert prospects. Provide  the sales & prospecting teams with the right resources and content to engage and convert prospects effectively.
  • Create regionalization of Content: Working in partnership with the Global Content team, localize and refine content to align with Canadian market needs, adapting global content for local or industry-specific relevance.
  • Collaborate on partner development plans: Provide strategy, content creation, and execution support for the partner development plans to foster growth via indirect channels. 
  • Optimizing campaign Performance : Collaborate with the Sales Campaign Manager to monitor, analyze & optimize the performance of marketing campaigns, leading to optimal conversions and ROI on campaign budget.
  • Communication & Collaboration: Collaborate with the Sales Campaign Manager to ensure alignment of GTM campaigns, content and efforts with the various cross functional teams such as Product, Product Marketing, Sales & Prospecting, Reporting, Customer Success and Base Management. Seek feedback to confirm content is resonating with the target audience, validate awareness of GTM initiatives and ensure everyone is clear on their expected role to ensure optimal results.
     

Qualifications


What you bring

 

  • Degree in marketing, communication, or equivalent experience
  • 7+ Years of experience in B2B marketing, with a focus on content, campaigns, and lead generation
  • Exceptional content creation skills with a track record of generating highly engaging content for various stages of the funnel
  • Strong campaign management & execution abilities with a track record of highly successful campaigns 
  • Expertise in go-to-market strategies, sales funnel optimization, and sales collateral creation, with an understanding of user journeys.
  • Experience regionalizing global content and strategies to align with market-specific needs, ideally within Canada.
  • Experience with insurance carriers, brokers or consultants is a strong asset
  • Excellent analytical and problem-solving skills with the ability to use data to drive marketing decisions and demonstrate ROI
  • Proficiency with marketing tools (e.g. HubSpot) and CRM (e.g. Salesforce) is an asset
  • Excellent communication and presentation skills with the ability to influence stakeholders at all levels 
  • Agile mindset with the ability to adapt quickly to market changes and emerging opportunities
  • Comfortable with autonomy and able to manage multiple stakeholders and projects with extreme attention to detail and organization skills
Salary Range:  $90,000-$134,000
Performance Bonus or Sales Incentive Plan:  15%

Actual total compensation will be determined based on factors such as knowledge, skills, performance, experience and location. Additionally, TELUS offers rewarding benefits, which may vary per job function, such as:

  • Comprehensive total rewards package highlighting competitive salary and bonus structures, minimum 3 weeks of vacation, and flexible benefits plan to meet the needs of you and your family
  • Flexibility to work in-office, virtually or a combination of both
  • Generous company matched pension and share purchase programs
  • Opportunity to give back to communities in which we work, live and serve
  • Career growth and learning & development opportunities to develop your skills
  • And much more …

Please note that the compensation shown in the job posting may be subject to change in 2025.

A bit about us

We’re a people-focused, customer-first, purpose-driven team who works together every day to innovate and do good. We improve lives through our technology solutions and foster a culture of innovation that empowers team members to solve complex problems and create remarkable human outcomes in a digital world. 

You’ll find our engaging, high-performance culture personally fulfilling, professionally challenging, and financially rewarding. We’re committed to diversity and equitable access to employment opportunities based on ability. Your unique contributions and talents will be valued and respected here. When you join our team, you’re helping us make the future friendly.

TELUS Health is an IT leader in Canada that focuses on the health sector. Our mission is to improve the way information is being used along the continuum of care to better the health of citizens in Canada and in selected countries.  

Disclaimer:  In accordance with the TELUS Health Solutions Data Center Security Policy, as a condition of employment, all team members whose job functions require they work at a Data Center and/or have access to detailed knowledge of technology related to client service delivery, are subject to a Personnel Security Screening conducted through the Government of Canada.

The health and safety of our team, customers and communities is paramount to TELUS.  Accordingly, we require anyone joining our TELUS Health Care Centres to be fully vaccinated for COVID-19.

Note for Quebec candidates: if knowledge of English is required for this position, it is because the team member will be asked, on a regular basis, to interact in English with external or internal parties or to use English applications or software as part of their tasks.

 

 

 

 

Health

We’re looking for clinicians, programmers, product developers, sales and marketing people, customer support, and everyone in between. If you have a penchant for turning information into better health outcomes, then we want you to help us develop, implement and manage the most innovative healthcare solutions possible.

We are honoured to be recognized

21,166
Physicians using TELUS Health electronic medical records

6,300
Pharmacies using our pharmacy solutions

140 million+
Health claims processed using TELUS Health solutions

Accessibility

TELUS is proud to foster an inclusive culture that embraces diversity. We are committed to fair employment practices and all qualified applicants will receive consideration for employment.

We offer accommodation for applicants with disabilities, as required, during the recruitment process.

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