Senior Market Manager, Mobility Trigger Program - Consumer Base Management

Description

This is the opportunity for you if you're a strategic, results-driven marketer who thrives on building innovative, automated solutions from the ground up.

Why You'll Love This Role

• Make a Massive Impact: You won't just run campaigns—you'll be the architect of our Mobility Trigger Program, we are on a transformational journey and you will play a key role driving real-time response campaigns supported by a new and automated platform that will significantly reduce customer churn, driving direct EBITDA impact.
• True Ownership: This is a full-stack marketing role where you'll own the program from end to end: from developing the core strategy to being the liaison between technical and data science teams. You will be paired closely with a Marketing Manager to drive program success through new launches and campaign optimization.
• Break New Ground: Our team is entrepreneurial, agile, and always innovating. You'll lead the charge in launching new data-driven use cases, from geofencing to personalized event triggers, and expand the program across new business segments.
• Grow Your Career: Work in a high-visibility role to senior leadership. Gain deep experience in real-time engagement and marketing automation. You’ll be partnered closely with a Marketing Manager and Marketing Specialist to support portfolio objectives.

What You'll Do

As the Senior Market Manager, you will be the owner of our Mobility Trigger Program. You will lead its strategic transformation across four key pillars:

• Build the Ecosystem: Drive the success of a real-time engagement platform, including future capability investments, supported by a dedicated campaign management UI. You partner closely with the Chief Information Office (CIO) and data science teams centralizing data sources to enable agile campaign launches and create a multi-channel campaign retargeting strategy for end-to-end customer communication journeys.
• Drive Performance: Implement a comprehensive analytics framework, including standardized ROI measurement, campaign reporting dashboards, and A/B testing protocols. You will use data to continuously optimize campaigns; through data driven business casing, and report insights directly to leadership.
• Innovate & Expand: Spearhead the launch of new, data-driven trigger use cases on a quarterly basis. You'll expand the program's reach to new customer segments and in support of key business metrics including inter brand migrations and Mobile & Home. 
• Scale for Growth: Develop a scalable, trigger campaign intake framework, including the establishment of a clear hub-and-spoke governance structure to maximize program impact and resource efficiency.

Qualifications

What You'll Bring

• 5+ years of progressive experience in marketing, product strategy, project and program management with a proven track record of taking end-to-end ownership of a program and driving measurable results.
• Strong analytical skills with a knack for using data to build robust business cases, measure ROI, and guide strategic decisions.
• Comfort with ambiguity and a proven ability to thrive in a fast-paced, rapidly evolving technical environment with immediate response requirements.
• Excellent communication and presence. You're a confident storyteller who can influence and gain buy-in from senior leaders and cross-functional teams.
• Strong cross-functional leadership and collaborative spirit with the ability to drive alignment and deliver outcomes across all levels of the organization.

Nice to Have

• Experience within telecommunications and customer retention strategy is an asset.
• Ability to understand technical scope at a foundational level and collaborate effectively with technical and data science teams to define new use cases and support solution development
• Experience in marketing automation and real-time engagement tools, and campaign delivery tools such as Adobe Journey Optimizer.
• Post-secondary degree in Commerce, Marketing, Business Administration, or similar education/experience.