Senior Market Manager - EPP Mobility Retention and Cross Sell - Maternity Leave Coverage

Description

Are you looking to take on a role with strategic importance to your organization?

If you are an energetic self-starter, have a strategic mindset, inquisitive, analytical, and have strong collaboration skills, then this is the right role for you. As a Senior Marketing Manager on our team, you will be continuously identifying innovative ways to protect and drive up revenue in the existing TELUS EPP Mobility customer base. The ideal candidate is a natural born leader with a willingness to challenge the status quo, is able to work collaboratively and confidently with multiple stakeholders across different business units and levels to move programs forward.

What you’ll be responsible for in your new role:

• Own the key performance indicator (KPI): average revenue per user (ARPU) as you drive existing subscriber revenue growth, with both large scale strategic projects, as well as 1:1 targeted campaign approaches
• Own the leadership-facing “ARPU log” for EPP Mobility and continually bring new ideas with supporting business cases to it.
• Identify meaningful customer and business insights to define end-to-end marketing strategies / programs to drive growth while balancing churn/volume risk across multiple customer segments
• Work closely with Data Science and AI stakeholders to deliver and apply propensity models, Adobe martech, and other AI tools to upsell existing mobility customers in a programmatic / automated way
• Lead the development and presentation of business cases to support initiatives to drive revenue accretive transactions including renewals, roaming and rate plan upsell, across the customer journey
• Evaluate success of base management programs, making recommendations for future initiatives and evolving current campaign efforts; including keeping a pulse on weekly/monthly topline KPIs and competitive intelligence so we can course correct our base pricing strategies to drive the right outcomes
• Collaborate cross functionally with key stakeholders including Marketing Communications, Pricing, Device/OEM team, Planning, BI, Home Services, Digital and Channel teams to gain alignment and execute on the base management strategy to achieve business targets

Qualifications

Abilities the successful candidate will demonstrate:

Soft skills

• Strong project management, commitment based management and issue resolution skills; tracking progress against milestones
• Understand concepts of direct marketing, lifecycle management & marketing analytics
• Keen interest in solving ambiguous and often complex business problems with little precedent, you love to roll up your sleeves and get your hands dirty
• Ability to take vast amounts of information from various sources and consolidate and synthesize into meaningful and actionable insights
• Strategic thinking and planning competencies
• Contribute to a team-focused culture with strong shared goals & accountabilities and influencing outcomes through leadership and persuasion
• Able to articulate ideas in presentations (slide building) and reports (spreadsheets, executive summaries) to audiences ranging from senior executives to peers
• Ability to meet tight deadlines and manage priorities with strong attention to detail, particularly around key sales periods like November
• Has bias towards action, positive attitude, flexible and adaptable 

“Great-to-haves”

• Don’t have everything we think are ‘great-to-haves’ below? Don’t let that dissuade you! Attitude, motivation, and a willingness to collaborate are the most important things we are looking for. So if you think you have what it takes, please apply!
• University or college degree in Marketing, Business Administration: Honors Business Administration (HBA), Commerce, Economics, or Engineering
• 3+ years working experience in Marketing or similar business function.
• Advanced knowledge of Microsoft (MS) Office Suite: Excel, Word & PowerPoint
• Experience in business casing, storytelling, and proposal writing