Senior Market Manager

Description

About this role:

Join our team as a Senior Marketing Manager on our dynamic Go East Marketing team, where you'll drive strategic growth initiatives for the Koodo Internet brand through comprehensive campaign leadership, value proposition evolution, and digital performance optimization. In this pivotal role, you'll be at the forefront of developing and executing innovative marketing strategies that put our customers first and fuel our continued expansion in the competitive eastern landscape.

Here's the Impact You'll Make and What We'll Accomplish Together

Key Responsibilities

• Campaign Leadership
  
  • Develop comprehensive quarterly campaign strategies utilizing customer research, market intelligence, business objectives to drive measurable business growth through innovative marketing approaches and omni-channel support 
  • Socialize the campaign strategy to senior leadership through capable executive storytelling
  • Interlock with the National Consumer (Home Solutions and Mobility) and Business Marketing team to ensure messaging and program alignment where possible
  • Lead a cross-functional team to execute on the quarterly campaign strategy implementing strict timelines and providing regular stakeholder updates to ensure coordinated execution and on-time delivery
• Value Proposition Evolution
  
  • Collaborate with the Offers Team to secure compelling offers that align with quarterly campaign objectives and drive competitive differentiation
  • Partner with the Products & Services team to launch new capabilities and bundled value propositions by conducting comprehensive market research, sizing business opportunities, designing optimized customer journeys, and developing and executing sophisticated go-to-market strategies 
  • Translate market trends and customer insights into actionable value proposition enhancements that drive relevance and competitiveness
• Digital Performance
  
  • Maintain accountability for web performance metrics with a business ownership mindset, establishing performance management frameworks that align KPIs to strategic objectives
  • Translate data-driven insights into actionable strategic recommendations that drive measurable business impact across all digital touchpoints 
  • Develop strategic roadmaps for quarterly growth initiatives, implementing tactical plans through paid digital campaigns and web optimizations with programmatic precision 
  • Execute weekly performance analysis and ongoing tactical optimization to maximize growth opportunities across all initiatives

Qualifications

What You'll Bring

• Core Competencies:
• Campaign Strategy & Execution: Expertise developing campaign strategies, and rallying a cross-functional team to bring it to market
• Solution-Oriented Leadership: You're a seasoned marketer with a business ownership mindset, known for developing innovative strategies that drive results
• Creative Innovation: Noted for your creativity and innovation in driving performance by embracing challenges and turning obstacles into opportunities
• Program Management Excellence: Consistently demonstrating strong program and project management skill sets focused on setting goals, driving performance, and optimizing tactics through a collaborative team approach
• Strategic Thinking: Recognized for your ability to bring forward new ideas, challenge established thinking, and adapt plans to changing business and customer needs
• Communication Mastery: Your ability to craft clear, concise, and compelling messages with a "storytelling approach" that resonates with all levels in the organization
• Agile Execution: You are agile with a bias for action, skilled at removing roadblocks to achieve outcomes efficiently

Great-to-Haves

• Technical Skills:
  
  • Knowledge of the Google suite of applications, notably Slides and Sheets
  • Work experience with data visualization tools (Tableau and Domo)
  • Expert knowledge of data and analytic techniques that incorporate well into storytelling
• Professional Experience:
  
  • Experience in marketing, customer acquisition, and sales within telecommunications or related industries
  • Demonstrated project management and program leadership skills in fast-paced environments
  • Background in multi-brand marketing strategies and campaign management