Senior Market Manager - Omni-channel Strategy & Enablement - Ontario
Toronto, ON, CA
Description
Join our team and what we'll accomplish together
TELUS' mission is to unleash the power of its world-class networks to deliver the best solutions to Canadians, at home, at work, and on the go. We make the world better by leveraging technology to break down barriers and enable everyone to reach their full potential.
Our culture is fundamentally centered on a passion for growth, our deep desire to seize every opportunity and embrace change, our values inspiring excellence and the courage to innovate. The growth mindset encourages each of us to lean in and learn about what matters most to our customers, to create the foundational knowledge that enables us to make decisions that prioritize customers in everything we do. In doing so, we create innovations that change the lives of thousands of people across Canada.
At TELUS, we are always learning and insatiably curious. In the face of uncertainty, we take risks and learn quickly from our mistakes. We build on everyone's ideas because we are stronger together. We are impressed by what humans dare to achieve and are motivated every day to enable others to do more through our technology and innovation. Together we make a difference.
What you'll do
The Senior Marketing Manager will be responsible for developing and executing the holistic omnichannel strategy to optimize GTM performance in communities. This role requires expertise in local activation, event coordination, and channel implementation.
Holistic Omnichannel Strategy and Implementation:
- Develop community attack playbook using appropriate channels
- Optimize GTM performance across all channels
- Create omnichannel strategies to maximize impact
- Ensure experience consistency across all touchpoints
Local Activation and Event Calendar:
- Create holistic view of event and activation calendar
- Prioritize, coordinate, and enable community events and activities
- Manage local activation in Falcon communities
- Coordinate launches and local initiatives
Cross-Functional Alignment and Coordination:
- Ensure cross-functional alignment and coordination
- Coordinate with channel, product, and operations teams
- Facilitate collaboration between different functions
- Manage interdependencies between initiatives
Channel Enablement:
- Develop playbooks
- Create and manage training cadence
- Attend training and support field sales teams
Marketing Assets Enablement and Coordination:
- Coordinate marketing assets for channels, partners, influencers
- Develop social selling strategies
- Create social media playbooks
- Develop campaigns, rallies, scripts, etc.
Qualifications
What you bring
Education and Experience:
- Bachelor's degree in marketing, commerce, communication, or related field
- Minimum 7-10 years of experience in marketing, channel management, or commercial activation
- Demonstrated experience in event management and local activation
- Knowledge of omnichannel strategies and digital sales transformation
- Experience in cross-functional coordination
Technical Skills:
- Experience with project and event management tools
- Knowledge of CRM systems and marketing platforms
- Data analysis and performance measurement skills
- Experience with collaboration and communication tools
Interpersonal Skills:
- Excellent communication skills
- Ability to work in teams and collaborate with multiple departments
- Organized, meticulous, and detail-oriented
- Creativity and ability to propose innovative ideas
- Adaptability and change management
Great-to-haves
- Bilingual in English and French