Senior Market Manager - Planning & Community Performance - Ontario
Toronto, ON, CA
Description
Join our team and what we'll accomplish together
TELUS' mission is to unleash the power of its world-class networks to deliver the best solutions to Canadians, at home, at work, and on the go. We make the world better by leveraging technology to break down barriers and enable everyone to reach their full potential.
Our culture is fundamentally centered on a passion for growth, our deep desire to seize every opportunity and embrace change, our values inspiring excellence and the courage to innovate. The growth mindset encourages each of us to lean in and learn about what matters most to our customers, to create the foundational knowledge that enables us to make decisions that prioritize customers in everything we do. In doing so, we create innovations that change the lives of thousands of people across Canada.
At TELUS, we are always learning and insatiably curious. In the face of uncertainty, we take risks and learn quickly from our mistakes. We build on everyone's ideas because we are stronger together. We are impressed by what humans dare to achieve and are motivated every day to enable others to do more through our technology and innovation. Together we make a difference.
What you'll do
The Senior Market Manager will be responsible for developing and executing localized marketing strategies and GTM campaigns to maximize market penetration in communities. This strategic role requires deep expertise in community marketing, partnership management, and 360 strategy execution.
Holistic 360 Market Approach:
- Develop and execute localized marketing campaigns and go-to-market strategies
- Ensure unification and prioritization of all products (wireline and wireless)
- Plan and execute integrated marketing strategies
- Coordinate 360 approach with all stakeholders
Personalized Market Approach and Cultural Alignment:
- Lead market selection and local activation
- Organize and manage localized events
- Create and execute localized partnerships in 360 approach
- Develop social mission and omnichannel strategies
Community Engagement and Influence:
- Develop and execute community engagement strategies
- Manage communications and influencer strategies
- Create and execute community activation plans
- Develop local social media strategies
Go-to-Market Strategy and Cross-Departmental Initiatives:
- Execute network delivery go-to-market strategy
- Ensure cross-departmental links (government relations, etc.)
- Lead cross-departmental initiatives to drive acquisition
Customer Journey - Marketing:
- Develop end-to-end integrated customer journey for communities
- Manage pre and post-acquisition customer journey
- Optimize customer experience in communities
Qualifications
What you bring
Education and Experience:
- Bachelor's degree in business administration, marketing, commerce, or related field
- Minimum 7-10 years of experience in sales channel management or strategic marketing
- At least 3 years in leadership role
- Deep knowledge of Quebec/Ontario market and its commercial and cultural specificities
- Experience in partnership management
Technical Skills:
- Experience with sales analysis platforms and channel performance
- Project management skills and commercial deployment methodologies
- Knowledge of go-to-market strategies and multi-channel marketing
- Financial analysis and profitability modeling capability
Interpersonal Skills:
- Excellent communication and negotiation skills
- Leadership and ability to influence and motivate external partners
- Strategic and analytical thinking with commercial orientation
- Adaptability and change management in a dynamic environment
Great-to-haves
- Bilingual in English and French