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Senior Marketing Communications Manager

Location: 

Toronto, ON, CA, M5J 2V5 Calgary, AB, CA Edmonton, AB, CA Burnaby, BC, CA Barrie, ON, CA Vancouver, BC, CA Toronto, ON, CA Ottawa, ON, CA Winnipeg, MB, CA Victoria, BC, CA North Vancouver, BC, CA

Req ID:  39537
Jobs by Category:  Digital
Job Function:  Marketing
Status:  Full Time
Schedule:  Regular

Join our team

 

TELUS will help fuel the next chapter of Mobile Klinik's rapid growth, as well as increase customer awareness & usage of Mobile Klinik's services. Together we will also expand the availability of CPO (certified pre-owned) devices, grow our accessories business, enhance our repair and warranty experience, and execute on referral and activation offers.

 

The Marketing & Customer Experience and TELCO team is looking for a bright, ambitious, super-talented digital marketer to drive transformation and performance for our digital marketing campaigns, digital footprint & website. You will collaborate with teams within TELUS, our marketing agency and marketing partners to take a data-driven approach to identify opportunities to improve campaign performance, experiment with new marketing technologies and ultimately drive increased return on our advertising spend.

 

Here’s the impact you’ll make and what we’ll accomplish together

 

You will work in tight partnership with our external digital & media agencies and internal stakeholders to implement transformational change, leveraging your strong analytical skills, digital marketing know-how, and results-oriented thinking to drive digital marketing performance improvement.

 

Here's how

 

  • Analyze real-time digital media performance to identify optimization opportunities
  • Identify data, measurement and AI-based solutions to keep Mobile Klinik at the leading edge of paid media performance vs. both Canadian and global benchmarks
  • Provide results-oriented recommendations to inform future campaign development and optimize customer experience
  • Spearhead the development and implementation of digital marketing performance tests and innovation projects
  • Manage Mobileklinik.ca journey mapping and online digital optimization opportunities
  • Oversee all organic digital outcomes including SEO, GBP (Google Business Profile), Site links, Social media and digital content
  • Define & execute a Search Engine Marketing (SEM) strategy and work closely with our digital agency to deliver against core business objectives
  • Understand the digital platforms and have the capabilities to implement change or optimizations directly via Meta, Google, Microsoft, Amazon, TikTok and more
  • Present commentary, insights and program status updates to all levels of the TELUS organization
  • Nurture and grow our direct relationships with key platform partners, including (but not limited to) Google, Amazon, Meta and TikTok

 

 

You’re the missing piece of the puzzle

 

  • Recognized for your work with executing high-performing digital marketing campaigns across multiple channels to drive sales, leads and app downloads
  • Recognized for your work with supporting website development and maintenance to drive sales, leads and app downloads
  • You’re known for your determination to push forward complex projects while working with multiple stakeholders
  • You have a strong understanding of business, e-commerce & UX/UI fundamentals
  • Proven track record of turning data into insights to drive actions and outcomes using your background with marketing platforms including Google and Meta as well as Google Analytics, DOMO and / or Adobe Analytics
  • Strong understanding of cross-channel attribution models
  • With exceptional communication and project management work, you have a track record of spearheading projects and bringing teams together to guide change in partnership with cross-functional teams
  • Exemplary presentation and story-telling abilities; able to craft concise and compelling results-oriented stories tailored to the audience
  • Natural business and industry curiosity and a willingness to listen to, explore, and present new ideas
  • Experience working in or with marketing agencies

 

Great-to-haves

 

  • Undergraduate degree in Business, Marketing or Commerce
  • Dashboard & BI tool experience
  • Understanding of data management platforms (DMPs) and cross-channel audience strategy and measurement

 

 
Salary Range:  $83,000-$125,000
Performance Bonus or Sales Incentive Plan:  15%

Actual total compensation will be determined based on factors such as knowledge, skills, performance and experience. In addition, TELUS offers rewarding benefits, which may vary per job function, such as:

  • Comprehensive total rewards package highlighting competitive salary and bonus structures, minimum 3 weeks of vacation, and flexible benefits plan to meet the needs of you and your family
  • Flexibility to work in-office, virtually or a combination of both
  • Generous company matched pension and share purchase programs
  • Opportunity to give back to communities in which we work, live and serve
  • Career growth and learning & development opportunities to develop your skills
  • And much more …

A bit about us

We’re a people-focused, customer-first, purpose-driven team who works together every day to innovate and do good. We improve lives through our technology solutions and foster a culture of innovation that empowers team members to solve complex problems and create remarkable human outcomes in a digital world. 

You’ll find our engaging, high-performance culture personally fulfilling, professionally challenging, and financially rewarding. We’re committed to diversity and equitable access to employment opportunities based on ability. Your unique contributions and talents will be valued and respected here. When you join our team, you’re helping us make the future friendly.

Note for Quebec candidates: if knowledge of English is required for this position, it is because the team member will be asked, on a regular basis, to interact in English with external or internal parties or to use English applications or software as part of their tasks.

 

 

 

 

Digital

Diverse teams lead the way to innovation. Leveraging different perspectives, experiences and ways of thinking allows us to deliver better insights, decisions, and solutions. Embracing our individuality, and leveraging diversity of thought is an important part of the amazing culture we have built at TELUS Digital.

We are honoured to be recognized

Team TELUS at a glance

1.4M
Days volunteered in our communities

$1.3
Billion contributed to charitable and community organizations since 2000

15.2
Million customer connections

Accessibility

TELUS is proud to foster an inclusive culture that embraces diversity. We are committed to fair employment practices and all qualified applicants will receive consideration for employment.

We offer accommodation for applicants with disabilities, as required, during the recruitment process.

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