Senior Marketing Manager, Marketing Enablement

Description

Join our team and what we'll accomplish together

Join the Customer Base Marketing team and be the envy of all your family and friends!

Your responsibilities as a Senior Marketing Manager, Marketing Enablement will include making decisions related to strategic investment in marketing enabling tools, activities, and builds with short, medium, and long-term horizons. These decisions will be informed by insight analysis, market context, and organizational direction. These solutions will require end-to-end management, with target delivery timelines.

If you’re entrepreneurial, excited to work with an engaged and collaborative team, and if you value ownership, outcomes, curiosity, iteration and celebration, then this is the team for you! As a Senior Marketing Manager, you will be working with a high-performing team that will drive profitable outcomes within the TELUS and Koodo bases, and have a seat at the table for executive focused strategic discussions and decisions.

What you will do:

Strategic Investment & Portfolio Management

• Identify, evaluate, and prioritize marketing enablement opportunities that drive customer retention, reduce churn, and accelerate ARPU and revenue growth within the customer base
• Develop product roadmaps and capital expenditure plans with comprehensive ROI analysis and business cases that secure executive buy-in for multi-million dollar investments
• Balance strategic long-term product vision with tactical short-term wins, managing a portfolio of quick-win initiatives alongside transformational multi-year programs to demonstrate continuous value

Product & Project Delivery Leadership

• Own end-to-end product lifecycle from discovery through launch and iteration, developing business requirements and product specifications in partnership with cross-functional stakeholders to ensure solutions are viable, scalable, and aligned with business goals
• Facilitate weekly touchpoints across multiple concurrent initiatives, managing project milestones, dependencies, backlog prioritization, and delivery timelines to ensure on-time, on-budget execution
• Lead through influence across product, IT, marketing, and business strategy teams, making strategic trade-off decisions that balance business value, technical feasibility, and resource constraints

Executive Communication & Stakeholder Alignment

• Create compelling executive presentations and strategic decks that translate technical requirements into business value propositions, gaining executive alignment and capital approval
• Drive consensus across diverse stakeholder groups on product direction, feature prioritization, and delivery sequencing for marketing enablement investments

Performance Measurement & Continuous Optimization

• Design post-implementation frameworks to measure initiative success through KPIs, customer experience metrics, retention rates, and revenue impact, maintaining executive dashboards that track ROI realization
• Drive continuous product improvement through data-driven insights and performance analytics, ensuring marketing enablement solutions optimize how the organization communicates with customers and delivers marketing excellence at scale

What Makes This Role Compelling:

• Direct influence on multi-million dollar capital investment decisions and product strategy with regular Senior Leadership Team exposure
• Measurable impact on critical business metrics: churn reduction, conversion, ARPU, Margin, and revenue growth
• Own the complete product lifecycle from ideation and business case through delivery, measurements, and outcomes
• Develop deep expertise across marketing technology, customer experience, product management, and business operations

Qualifications

What You Will Bring to the Role:

• 5+ years of progressive experience in marketing operations, product strategy, or program management with a proven track record of taking end-to-end ownership of complex initiatives and driving measurable business results
• Strong analytical and business acumen with demonstrated ability to leverage data to build robust business cases, quantify ROI, and guide strategic investment decisions
• Comfort operating in ambiguity and a proven ability to thrive in fast-paced, dynamic environments where priorities shift and rapid decision-making is required
• Executive presence and communication excellence with the ability to craft compelling narratives, influence senior leadership, and gain buy-in across diverse stakeholder groups
• Cross-functional leadership capabilities with a track record of driving alignment, managing competing priorities, and delivering outcomes across all levels of the organization

What Will Set You Apart:

• Experience in telecommunications and customer base marketing strategies (retention, upsell, churn reduction, ARPU growth)
• Post-secondary degree in Commerce, Marketing, Business Administration, Engineering, or related field (or equivalent combination of education and experience)
• Product management experience as a Product Manager/Product Owner in the technology or MarTech space
• Project Management Professional (PMP) certification or equivalent program management credentials