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Senior Performance Analyst - 1:1 Communications Strategy & Growth

Location: 

Toronto, ON, CA, M5J 2V5 Calgary, AB, CA Vancouver, BC, CA

Req ID:  54265
Jobs by Category:  Sales and Marketing
Job Function:  Marketing
Status:  Full Time
Schedule:  Regular

Description

Our team and what we’ll accomplish together


Join the Communications & Personalization (C&P) team and help drive the future of marketing innovation! Our vision is to Reinvent how we engage with our customers—delivering highly relevant messages on their preferred channels at the perfect moment to maximize sales, ROI, and operational efficiency, all powered by automation and AI. . We are seeking an exceptional Growth Analyst to deliver actionable insights, visualize campaign performance, and influence marketing and digital stakeholders through powerful data storytelling and presentation.


What you’ll do

  • Drive Performance and Insights: Partner daily with Growth Strategy Leads to monitor portfolio performance, conduct weekly pulse checks, and perform deep-dives on underperforming portfolios. Identify what is (and isn't) working, analyze KPI shifts, and recommend new actionable data-driven opportunities.
  • Deliver Customer-Centric Insights: Generate customer-centric insights from existing customer data to transform and optimize 1:1 customer experiences. Deliver insights to refine customer targeting and contact strategy (e.g., optimal 1:1 medium, frequency, and number of contacts based on customer lifecycle) to ensure the right message is delivered to the right customer at the right time, through the right medium
  • Data Visualization and Reporting: Build dynamic data dashboards in collaboration with Growth Strategy Leads to unlock on-demand campaign performance insights.
  • Stakeholder Influence: Transform complex data findings into compelling, accessible, executive-level presentations for all organizational levels. Influence stakeholders to align on new opportunities using high-impact, data-driven insights.
  • Data Quality and Agility: Evaluate the effectiveness and accuracy of data sources and collection methodologies, highlighting improvement opportunities to the data enablement team. Operate in a fast-paced, agile environment, adapting to dynamic and evolving needs for campaign performance and insights.

Qualifications

What you bring

  • 5+ years of proven experience in business growth analysis, market/business intelligence, and database marketing or data warehousing environments. 
  • Strong Expertise in 1:1 comms (Email, SMS, Push notifications, OB calling) performance analysis, insights generation, and identifying growth opportunities.
  • A proactive, entrepreneurial, and continuous improvement mindset, and you love continuously looking for what works, what does not, and identifying new opportunities
  • Advanced SQL proficiency for querying and manipulating large-scale relational databases, with primary hands-on experience in BigQuery. Skilled in writing complex queries, aggregating and segmenting customer data, and building reusable logic for recurring reporting. 
  • Ability to translate ambiguous business questions into structured data pulls with minimal guidance. Experience working directly with marketing or CRM data models (e.g., customer lifecycle, campaign response, contact history tables).
  • Python proficiency for automating data workflows, scheduling recurring extracts, and light data transformation. Experience working in Google Cloud Platform (GCP) environments, particularly in conjunction with BigQuery. 
  • Excellent communication skills for articulating performance, insights, and opportunities to stakeholders and leadership through compelling storytelling.
  • Hands-on experience building automated, self-serve dashboards and executive-level visualizations using tools such as Tableau or Looker 

Great-to-haves

  • Experience in the Telco industry and understanding of Telco market dynamics to inform and influence strategy.
  • Familiarity with Postgres is a plus.
  • Familiarity with infrastructure-as-code and CI/CD practices using Terraform or Pulumi is a plus.


What we give back to you

  • A highly-engaged, dynamic and collaborative environment. 
  • A place that embraces our core values: Spirited teamwork, Courage to innovate, Embrace change, Initiate opportunity, and a Passion for growth
  • Opportunities for personal development through training, networking, and career development
  • Flexible work styles with the ability to work in and out of the office 
  • An organization that actively supports you giving back to the community you live in
  • An organization that is committed to Diversity & Inclusion exemplified by our diverse, global team member-led resource groups and our commitment to ensuring
Salary Range:  $70,000-$120,000
Performance Bonus or Sales Incentive Plan:  12%

Actual total compensation will be determined based on factors such as knowledge, skills, performance and experience. We encourage all qualified candidates to apply, even if the posted salary range doesn't match your expectations. We're open to discussing competitive compensation packages tailored to your experience level and expertise. TELUS offers rewarding benefits, which may vary per job function, such as:

  • Comprehensive total rewards package highlighting competitive salary and bonus structures, minimum 3 weeks of vacation, and flexible benefits plan to meet the needs of you and your family
  • Flexibility to work in-office, virtually or a combination of both, based on the role's requirements
  • Generous company matched pension and share purchase programs
  • Opportunity to give back to communities in which we work, live and serve
  • Career growth and learning & development opportunities to develop your skills
  • And much more …
Job Type:  This is for a current vacancy

A bit about us

We’re a people-focused, customer-first, purpose-driven team who works together every day to innovate and do good. We improve lives through our technology solutions and foster a culture of innovation that empowers team members to solve complex problems and create remarkable human outcomes in a digital world. 

You’ll find our engaging, high-performance culture personally fulfilling, professionally challenging, and financially rewarding. We’re committed to diversity and equitable access to employment opportunities based on ability. Your unique contributions and talents will be valued and respected here. When you join our team, you’re helping us make the future friendly.

Note for Quebec candidates: if knowledge of English is required for this position, it is because the team member will be asked, on a regular basis, to interact in English with external or internal parties or to use English applications or software as part of their tasks.

 

 

 

 

Sales and Marketing

Help us, help our customers make a real connection

We are honoured to be recognized

$14.7 billion
TELUS’s annual revenue

$4.8 billion
The brand value that TELUS brings

13
Consecutive years our annual dividend payment has increased

Accessibility

TELUS is proud to foster an inclusive culture that embraces diversity. We are committed to fair employment practices and all qualified applicants will receive consideration for employment.

We offer accommodation for applicants with disabilities, as required, during the recruitment process.

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