Senior Pricing Strategy Manager, Wireless ARPU & Programs


Toronto, ON, CA Vancouver, British Columbia, CA Calgary, AB, CA

Req ID:  33658
Jobs by Category:  Sales and Marketing
Job Function:  Marketing
Status:  Full Time
Schedule:  Regular



Our team and what we’ll accomplish together

We are the TELUS Business Marketing (TBM) team, a dynamic, entrepreneurial, and engaged team driven to serve Business customers who represent an important segment for TELUS. We are as passionate about our team and our customers as we are about our business, and we’re looking for people who get excited about thinking and delivering differently.  Our team members include people like you – curious, creative, inclusive, innovative, and supportive. We believe that you’ll find our high-performance culture personally fulfilling, collaborative and professionally challenging and rewarding. Join our team and make your future friendly too.

Our Commercial Marketing team is responsible for developing and executing our overall marketing strategy for B2B customers in the Mid-Market and Enterprise segments. We currently require a high energy individual to join our Commercial Wireless Pricing Team as the Senior Product Manager - Wireless ARPU & Programs. 

What you’ll do

In this role, you will play a key role in developing our pricing strategy for the Commercial segment with a focus on managing pricing construct evolution and execution. You will identify, analyze, recommend and execute ARPU programs to maximize our bottom line, leading to profitable growth in the Commercial business segment. Working collaboratively with key stakeholders within marketing, strategy and planning, product operations, and importantly sales channels, you will be the pulse of our pricing strategy to drive market share and profitable growth.


  • You will be the lead for our marketing strategy and programs for all wireless products and services sold to commercial business accounts - with P&L accountability for this segment
  • You will be responsible for designing and executing innovative marketing strategies for customer acquisition, base management, cross-sell/up-sell, and profit maximization 
  • You’ll work closely with our Strategy & Planning, Business Intelligence and Wireless Offer House Pricing teams to identify, analyze, recommend and execute ARPU/AMPU programs to maximize our bottom line.
  • You’ll measure effectiveness of key pricing programs, analyzing customer behavior and market trends, improvising and pivoting to new strategies backed by strong data and analytics
  • Reporting to the Manager - Pricing Strategy, you will play a critical role in driving profitable subscriber and market share growth for our Wireless business in the Commercial segment.



What you bring


  • Strong analytical and business problem solving skills with expertise in Microsoft Excel, Microsoft PowerPoint and other productivity tools
  • Proven hypothesis-driven approach to analyzing problems with an ability to zoom in and uncover insights that inform actionable decisions
  • Clear, confident delivery of perspectives and recommendations to peers and senior leaders to drive successful initiatives
  • Strong project management skills and disciplined execution, maintaining quality of deliverables across a number of varied tasks and responsibilities
  • Thrive on ambiguity and change




  • 5-7 years of experience in marketing, B2B preferred 
  • Telecommunications and/or technology-based industry experience 
  • University degree in Marketing, Business Administration, Economics, or Engineering 
  • MBA degree preferred but not required.


What we give back to you:


  • A dynamic and collaborative work environment
  • Opportunities for personal development through training, networking and career development
  • Flexible work styles with the ability to work in and out of the office
  • An organization that actively supports you giving back to the community you live in
  • A culture that upholds our core values: Spirited teamwork, Courage to innovate, Embrace change and Initiate opportunity, and a Passion for growth


A bit about us

We’re a people-focused, customer-first, purpose-driven team who works together every day to innovate and do good. We improve lives through our technology solutions and foster a culture of innovation that empowers team members to solve complex problems and create remarkable human outcomes in a digital world. 

You’ll find our engaging, high-performance culture personally fulfilling, professionally challenging, and financially rewarding. We’re committed to diversity and equitable access to employment opportunities based on ability. Your unique contributions and talents will be valued and respected here. When you join our team, you’re helping us make the future friendly.





Sales and Marketing

Help us, help our customers make a real connection

We are honoured to be recognized

$14.7 billion
TELUS’s annual revenue

$4.8 billion
The brand value that TELUS brings

Consecutive years our annual dividend payment has increased


TELUS is proud to foster an inclusive culture that embraces diversity. We are committed to fair employment practices and all qualified applicants will receive consideration for employment.

We offer accommodation for applicants with disabilities, as required, during the recruitment process.