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Senior Product Manager, Acquisition Marketing

Location: 

Toronto, ON, CA, M5J 2V5

Req ID:  52736
Jobs by Category:  Sales and Marketing
Job Function:  Marketing
Status:  Full Time
Schedule:  Regular

Description

 

At TELUS Business, we are passionate about supporting and empowering Canadian Small and Medium-sized Businesses (SMBs) to flourish in a digital world. We provide best-in-class technology solutions—from connectivity to comprehensive security and collaboration tools—that form the foundation of Canadian enterprise. Our SMB Marketing team is a central hub for growth, connecting businesses with the solutions they need to thrive. Join our highly engaged and purpose-driven team!

 

As the Senior Product Manager, Fibre Acquisition Marketing, you will design and implement multi-channel campaigns to foster acquisition for our Fibre Internet footprint. Working within the SMB Acquisition Marketing team, you will cultivate the strategy for Fibre Internet growth initiatives. You will partner closely with sales to build and manage thoughtful campaigns within Salesforce, support field sales activities, and ensure a seamless, supportive journey from the first touchpoint to the final solution. Your expertise in the B2B marketing funnel, combined with a data-informed approach and an enduring commitment to excellence, will be critical to our collective success.

 

Your Impact

 

  • Develop and nurture the end-to-end SMB Fibre Internet acquisition strategy, including regional, in-field, and outbound marketing programs
  • Lead and facilitate cross-functional projects with Marketing, Product, and Data teams to achieve program goals, improve conversion, and positively impact community business targets
  • Translate complex data results into clear, accessible presentations for various stakeholders, including regular program updates for our leadership team
  • Foster a deep partnership with the Sales team, creating a collaborative feedback loop to refine campaign messaging, lead quality, and the effectiveness of sales tools
  • Organize and manage targeted campaigns within Salesforce, providing the direct sales team with helpful leads, outreach sequences, and prioritized territories

 

 

Qualifications

 

What you bring to the team:

 

  • A proven track record of developing B2B acquisition campaigns that drive meaningful results, with a strong understanding of sales enablement and field marketing
  • Hands-on experience managing campaigns within CRM platforms (Salesforce preferred) and using AI tools to assist direct sales and business development teams
  • Experience coordinating field marketing or direct-to-sales campaigns (e.g., supporting local events or targeted outbound initiatives)
  • A genuine passion for supporting Small and Medium-sized Businesses (SMBs) and an empathy for their unique challenges and opportunities
  • Strong strategic communication, storytelling, and relationship-building skills
  • A proven ability to collaborate and build effective connections with cross-functional teams to achieve shared goals
  • A solid foundation in data analysis—the ability to measure, share insights, and make thoughtful, data-informed decisions
  • The ability to adapt to change and navigate ambiguity, prioritizing projects and managing multiple deadlines in a supportive and agile environment
  • Undergraduate degree in Business or a related discipline
  • Minimum 5+ years of work experience in marketing is valued

 

 
Salary Range:  $100,000-$150,000
Performance Bonus or Sales Incentive Plan:  15%

Actual total compensation will be determined based on factors such as knowledge, skills, performance and experience. We encourage all qualified candidates to apply, even if the posted salary range doesn't match your expectations. We're open to discussing competitive compensation packages tailored to your experience level and expertise. TELUS offers rewarding benefits, which may vary per job function, such as:

  • Comprehensive total rewards package highlighting competitive salary and bonus structures, minimum 3 weeks of vacation, and flexible benefits plan to meet the needs of you and your family
  • Flexibility to work in-office, virtually or a combination of both, based on the role's requirements
  • Generous company matched pension and share purchase programs
  • Opportunity to give back to communities in which we work, live and serve
  • Career growth and learning & development opportunities to develop your skills
  • And much more …
Job Type:  This is for a current vacancy

A bit about us

We’re a people-focused, customer-first, purpose-driven team who works together every day to innovate and do good. We improve lives through our technology solutions and foster a culture of innovation that empowers team members to solve complex problems and create remarkable human outcomes in a digital world. 

You’ll find our engaging, high-performance culture personally fulfilling, professionally challenging, and financially rewarding. We’re committed to diversity and equitable access to employment opportunities based on ability. Your unique contributions and talents will be valued and respected here. When you join our team, you’re helping us make the future friendly.

Note for Quebec candidates: if knowledge of English is required for this position, it is because the team member will be asked, on a regular basis, to interact in English with external or internal parties or to use English applications or software as part of their tasks.

 

 

 

 

Sales and Marketing

Help us, help our customers make a real connection

We are honoured to be recognized

$14.7 billion
TELUS’s annual revenue

$4.8 billion
The brand value that TELUS brings

13
Consecutive years our annual dividend payment has increased

Accessibility

TELUS is proud to foster an inclusive culture that embraces diversity. We are committed to fair employment practices and all qualified applicants will receive consideration for employment.

We offer accommodation for applicants with disabilities, as required, during the recruitment process.

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