Senior Product Manager - ARPU & Credits Team
Toronto, ON, CA, M5J 2V5
Description
Join our team and what we'll accomplish together
The ARPU & Credits Team sits at the centre of revenue and margin growth for our business. We strategize and deliver high-impact programs that increase customer value, reduce cost, and strengthen long-term profitability. Our mandate spans revenue acceleration, lifecycle optimization, and customer experience improvements within our existing customer base. We combine strategic thinking, deep customer insight, and cross-functional execution to unlock sustainable EBITDA growth.
What You'll Do
In this role, you will be a key driver of revenue accretive strategies for our mid-market (100-500 employee businesses) customer base. Reporting to the Manager, ARPU & Credits, you’ll lead the end-to-end development of revenue-accretive programs—from shaping the strategy and building the business case, to piloting, launching, and measuring results.
You’ll bring a customer-first mindset and strong analytical and cross-functional leadership skills to influence stakeholders across finance, planning, marketing, and frontline operations.
Strategize Revenue Accretive Programs:
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- Build data-driven business cases and strategic programs that identify and capture P&L opportunities across the Wireless and Wireline base.
- Conduct scenario and sensitivity analyses to evaluate risk, ROI, and long-term financial impact.
- Collaborate with Finance and Planning to align on in-year and long-term revenue and margin forecasts.
- Program Execution & Experimentation
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- Convert strategic recommendations into executable programs with clearly defined success metrics and operational requirements.
- Lead program pilots, manage rollout phases, and oversee cross-functional execution to ensure flawless delivery.
- Troubleshoot execution challenges and refine program design based on data, feedback, and operational insights.
- Establish repeatable execution frameworks to ensure scalability and long-term program sustainability.
- Reporting & Measurement:
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- Own performance tracking of revenue programs, working closely with planning teams to calibrate financial outcomes.
- Measure downstream impacts including churn, customer satisfaction, ARPU lift, and lifecycle engagement.
- Develop dashboards or performance summaries to enable continuous optimization and visibility across teams.
Qualifications
What you bring
- 5+ years of experience in marketing, strategy, and/or project management
- A compelling communicator capable of influencing stakeholders at all levels.
- A collaborative leader who builds strong relationships and drives alignment across teams.
- A strategic thinker with a strong bias for action and comfort operating in ambiguity.
- Customer-centric and data-driven, with a passion for unlocking growth and measurable business outcomes.
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