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Senior Product Manager - Device Protection (Marketing & Growth)


Toronto, ON, CA Vancouver, British Columbia, CA

Req ID:  26862
Jobs by Category:  Digital
Job Function:  Marketing
Status:  Full Time
Schedule:  Regular



The Device Protection, Repair & Support team puts the customer at the forefront of our design and decision-making processes, ensuring customers have options and journeys that meet their collective needs throughout their lifecycle as a TELUS customer.


Here’s the impact you’ll make and what we’ll accomplish together


As the Senior Product Manager of Device Protection, you will support the marketing, sales performance & growth of our programs (Device Care & AppleCare+). You will be integral to driving meaningful bottom line contribution by introducing initiatives and working closely with channels to increase attach rates. Additionally, you will work closely with operations & strategy leads to help plan for the future of Device Protection products.




  • Drive Device Protection attach rate and grow the product’s EBITDA contribution, while pursuing a best-in-class enrollment and claim customer experience
  • Track and present key performance indicators to leadership and stakeholders and ensure we continue to deliver on our financial & attach rate targets
  • Own the marketing programs & GTM activities to drive adoption of the Device Protection program
  • Work with Channel Marketing, Corporate Stores, Dealers, Client Experience, Digital, and the Premier Sales Organization teams to support growth and address opportunities
  • Enhance and communicate the product value proposition for and to various sales channels, business units, and end customers
  • Work closely with our third party partners & participate in regular business reviews with Vendors to ensure we remain aligned with program objectives


Reporting Relationship


  • You report to the Manager, Device Protection, Repair & Support who is supported by the Director of Device Services & rolls up to the VP, Wireless Product Marketing and Value Creation
  • You will be part of a 5 person team and will partner with 20+ team members across Marketing, Digital, Channel, Mobile Klinik, and other functions as well as external partners





What YOU Bring:


  • A proactive business-owner mentality and can manage initiatives/projects effectively from beginning to end, including funding and timelines, work back schedules and stakeholder governance
  • Experienced business acumen and an understanding of Profit & Loss levers and key performance measures
  • Strong problem identification skills and outstanding ability to use analytics to distill insights that allow you to make thoughtful, strategic recommendation
  • Effective communicator and can tell a compelling story in verbal and written form, including presentations across all levels of the organization
  • You have great people skills and can work collaboratively in large cross-functional teams with team members with diverse backgrounds
  • You are resilient, flexible and adaptable; you appreciate that failure and setbacks are a natural way to learn and grow
  • Keen ability to influence without authority and to drive action through ambiguity and change
  • You understand how to build positive, win-win, transparent external partnerships




  • 6+ years experience in product management & wireless industry
  • Strong understanding of Profit & Loss drivers
  • Presentation abilities and comfort interacting with all levels of the organization, as well as external business partners
  • Bachelor's degree or similar post-secondary degree, MBA is an asset
  • Partner management and negotiation experience is considered an asset
  • Wireless industry experience is considered and asset



A bit about us

We’re a people-first, customer-first, purpose-driven team who works together every day to innovate and do good. We improve lives through our technology solutions and foster a culture of innovation that empowers team members to solve complex problems and create remarkable human outcomes in a digital world. When you join our team, you’re helping us make the future friendly.

We’re committed to diversity and equitable access to employment opportunities based on ability—your unique contributions and talents will be valued and respected here.

The health and safety of our team, customers and communities is paramount to TELUS. Accordingly, we require anyone joining our team to be fully vaccinated for COVID-19.






Diverse teams lead the way to innovation. Leveraging different perspectives, experiences and ways of thinking allows us to deliver better insights, decisions, and solutions. Embracing our individuality, and leveraging diversity of thought is an important part of the amazing culture we have built at TELUS Digital.

We are honoured to be recognized

Team TELUS at a glance

Days volunteered in our communities

Billion contributed to charitable and community organizations since 2000

Million customer connections


TELUS is proud to foster an inclusive culture that embraces diversity. We are committed to fair employment practices and all qualified applicants will receive consideration for employment.

We offer accommodation for applicants with disabilities, as required, during the recruitment process.