Senior Product Manager - Device Protection (Marketing & Growth)

Description

The Device Protection, Repair & Support team puts the customer at the forefront of our design and decision-making processes, ensuring customers have options and journeys that meet their collective needs throughout their lifecycle as a TELUS customer.

Here’s the impact you’ll make and what we’ll accomplish together

As the Senior Product Manager of Device Protection, you will support the marketing, sales performance & growth of our programs (Device Care & AppleCare+). You will be integral to driving meaningful bottom line contribution by introducing initiatives and working closely with channels to increase attach rates. Additionally, you will work closely with operations & strategy leads to help plan for the future of Device Protection products.

Responsibilities:

• Drive Device Protection attach rate and grow the product’s EBITDA contribution, while pursuing a best-in-class enrollment and claim customer experience
• Track and present key performance indicators to leadership and stakeholders and ensure we continue to deliver on our financial & attach rate targets
• Own the marketing programs & GTM activities to drive adoption of the Device Protection program
• Work with Channel Marketing, Corporate Stores, Dealers, Client Experience, Digital, and the Premier Sales Organization teams to support growth and address opportunities
• Enhance and communicate the product value proposition for and to various sales channels, business units, and end customers
• Work closely with our third party partners & participate in regular business reviews with Vendors to ensure we remain aligned with program objectives

Reporting Relationship

• You report to the Manager, Device Protection, Repair & Support who is supported by the Director of Device Services & rolls up to the VP, Wireless Product Marketing and Value Creation
• You will be part of a 5 person team and will partner with 20+ team members across Marketing, Digital, Channel, Mobile Klinik, and other functions as well as external partners

Qualifications

What YOU Bring:

• A proactive business-owner mentality and can manage initiatives/projects effectively from beginning to end, including funding and timelines, work back schedules and stakeholder governance
• Experienced business acumen and an understanding of Profit & Loss levers and key performance measures
• Strong problem identification skills and outstanding ability to use analytics to distill insights that allow you to make thoughtful, strategic recommendation
• Effective communicator and can tell a compelling story in verbal and written form, including presentations across all levels of the organization
• You have great people skills and can work collaboratively in large cross-functional teams with team members with diverse backgrounds
• You are resilient, flexible and adaptable; you appreciate that failure and setbacks are a natural way to learn and grow
• Keen ability to influence without authority and to drive action through ambiguity and change
• You understand how to build positive, win-win, transparent external partnerships

Experience

• 6+ years experience in product management & wireless industry
• Strong understanding of Profit & Loss drivers
• Presentation abilities and comfort interacting with all levels of the organization, as well as external business partners
• Bachelor's degree or similar post-secondary degree, MBA is an asset
• Partner management and negotiation experience is considered an asset
• Wireless industry experience is considered and asset