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Senior Product Manager

Location: 

Toronto, ON, CA, M5J 2V5 Calgary, AB, CA Vancouver, BC, CA

Req ID:  50127
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Description

 

We’re looking for a dynamic marketer to join the Segment Growth Marketing team, under Mobility Solutions Growth Marketing! The Segment Growth Marketing team works hand-in-hand with organizations across Canada to provide their employees and customers with exclusive deals on mobility and home services (also known as EPP: Exclusive Partner Program). This team is dynamic, driven, fast-paced, and highly engaged. Together, we are responsible for driving profitable growth through strategic segments of TELUS Consumer Solutions. Our team has direct responsibility and supporting leadership for all ‘4 Ps’ of the marketing mix to drive our business objectives.

 

Our team and what we’ll accomplish together

 

We are seeking an experienced Senior Product Manager to drive customer-centric growth initiatives across our mobile and home services portfolio. This strategic role will lead the development and execution of cross-sell journeys and bundled pricing strategies to maximize customer value and product intensity across our East and West Canadian markets.

 

What you’ll do

 

  • Strategic Growth Leadership
    • Develop and execute comprehensive cross-sell strategies that enhance customer lifetime value and drive incremental revenue growth
    • Lead the design and optimization of customer-centric bundled pricing models for mobile and home services
    • Drive product intensity improvements across East and West markets through data-driven insights and customer behavior analysis, including fulfillment journey optimization
  • Customer Journey Excellence
    • Own end-to-end cross-sell customer journeys, from initial touchpoint to successful activation
    • Collaborate with UX/UI teams to create seamless, intuitive customer experiences that drive conversion
    • Implement personalization strategies to deliver relevant product recommendations based on customer segments and usage patterns
  • Activation & Growth Metrics
    • Drive mobile and home activation targets through innovative product bundling and promotional strategies
    • Establish and monitor key performance indicators (KPIs) for cross-sell success, activation rates, and product intensity
    • Conduct regular market analysis to identify growth opportunities and competitive positioning
  • Cross-Functional Collaboration
    • Partner with Pricing, Accounts, Marketing, Sales, Channel, and Strategy and Planning teams to ensure aligned execution
    • Work closely with regional teams to customize strategies for East and West market dynamics
    • Collaborate with Product Development teams to influence roadmap priorities based on growth insights
  • Data-Driven Decision Making
    • Have P&L accountability - report on portfolio KPIs, identify insights and new opportunities, set targets and build strategic and tactical business cases 
    • Present insights and recommendations to senior leadership and stakeholders

 

 

Qualifications

 

What you bring

 

  • Education & Experience
    • Bachelor's degree in Business, Marketing, Engineering, or related field; MBA preferred
    • 3-5 years of experience in roles involving B2B and/or B2C marketing, program management, strategy or management consulting
  • Technical Skills
    • Strong analytical skills with proficiency in data analysis tools (Excel, Tableau, etc.)
    • Experience with customer segmentation, pricing strategies, and bundle optimization
    • Familiarity with A/B testing methodologies and statistical analysis
    • Understanding of customer journey mapping and conversion optimization
  • Core Competencies
    • Proven track record of driving revenue growth through product innovation and marketing strategies
    • Strong project management skills with ability to manage multiple initiatives simultaneously
    • Excellent communication and presentation skills for stakeholder management
    • Customer-centric mindset with deep understanding of telecommunications market dynamics
  • Preferred Qualifications
    • Experience in Canadian telecommunications market
    • Knowledge of mobile and home services product portfolios
    • Background in pricing strategy and revenue management

 

What We Offer

 

  • Competitive salary and comprehensive benefits package
  • Opportunity to drive significant business impact across national markets
  • Collaborative, innovation-focused work environment
  • Professional development and career advancement opportunities
  • Flexible work arrangements and commitment to work-life balance

 

This role can be based in Toronto, Vancouver with hybrid work options available

 

 

A bit about us

We’re a people-focused, customer-first, purpose-driven team who works together every day to innovate and do good. We improve lives through our technology solutions and foster a culture of innovation that empowers team members to solve complex problems and create remarkable human outcomes in a digital world. 

You’ll find our engaging, high-performance culture personally fulfilling, professionally challenging, and financially rewarding. We’re committed to diversity and equitable access to employment opportunities based on ability. Your unique contributions and talents will be valued and respected here. When you join our team, you’re helping us make the future friendly.

Note for Quebec candidates: if knowledge of English is required for this position, it is because the team member will be asked, on a regular basis, to interact in English with external or internal parties or to use English applications or software as part of their tasks.

 

 

 

 

With TELUS, you're part of something bigger. Using our technology for good, we help make our world a better place by making healthcare more accessible, creating a safer food supply, giving back to our communities and connecting Canadians in need to what matters most.

We are honoured to be recognized

Team TELUS at a glance

1.4M
Days volunteered in our communities

$1.3
Billion contributed to charitable and community organizations since 2000

15.2
Million customer connections

Accessibility

TELUS is proud to foster an inclusive culture that embraces diversity. We are committed to fair employment practices and all qualified applicants will receive consideration for employment.

We offer accommodation for applicants with disabilities, as required, during the recruitment process.

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