Senior Product Manager - SMB Team
Toronto, ON, CA, M5J 2V5
Description
Make strategic decisions that will shape the future of fleet services for SMBs.
Our Team & What You’ll Accomplish Together
Join a high-impact team responsible for accelerating growth across our SMB PowerFleet, RAVEN, and Geotab portfolios. This role owns the strategy, pricing, and market performance of connected mobility solutions, such as Powerfleet, Geotab and Raven, and other value-added connectivity solutions.
You will play a pivotal role in defining how SMB fleet customers connect, operate, and scale through integrated solutions spanning PowerFleet, RAVEN, and Geotab. Working cross-functionally, you will help deliver differentiated, scalable offers that balance customer value, margin performance, and operational efficiency.
What You’ll Do
- This role blends strategic planning, offer development, market analysis, and cross-functional execution, with direct accountability for portfolio performance
- Develop and articulate a differentiated product and pricing strategy for PowerFleet, RAVEN, Geotab solutions, and connected devices, including activations, base management, rate plans, device strategies, bundling, and growth levers
- Own portfolio performance with direct accountability for key growth metrics, including activations, ARPU/AMPU, churn, attach rates, and margin
- Partner with Go-to-Market, Sales, Product, Marketing, Planning, Operations, and Service Delivery teams to enable end-to-end fleet solutions across our various sales channels
- Lead competitive and market analysis focused on fleet solutions, pricing, promotions, and feature parity to inform product evolution and response strategies
- Drive below-the-line and targeted offers for fleet, including retention, and competitive response initiatives
- Support integration and lifecycle management of partner-led solutions (including RAVEN and Geotab), ensuring commercial alignment, scalable pricing, and operational readiness
- Improve time-to-market for fleet pricing, packaging, and promotions, while driving resolution of delivery and service issues across the value chain
- Anticipate market, customer, regulatory, and technology trends impacting fleet solutions, translating insights into executive-ready business cases
- Collaborate with the Core Product teams on PowerFleet, RAVEN, and Geotab product roadmap, aligning customer needs, regulatory requirements, and technology evolution
Qualifications
What You Bring
- We’re looking for a strategic, analytically strong product leader with experience managing complex, multi-solution portfolios
- Strong understanding of SMB products, operational needs, and use cases
- Knowledge of Fleet products (including PowerFleet, RAVEN and Geotab)
- Proven ability to develop and execute complex pricing models, including mass-market and customized (below-the-line) pricing strategies
- 3+ years of product management experience in telecommunications, connectivity, IoT, or adjacent technology services
- University degree or equivalent post-secondary education in Business, Marketing, or a related field
- Excellent communication and presentation skills, with the ability to influence senior stakeholders and cross-functional partners
- Strong KPI ownership and performance management experience
- Financial acumen including margin management, forecasting, and performance analysis
- Deep product specialization with the ability to resolve complex, multi-partner issues in creative and scalable ways
Great-to-Haves
- Experience with telecommunications processes
- Awareness of emerging fleet and similar products and services and their impact on future SMB solutions
- Experience managing partner-based products and services within a broader product portfolio
- Familiarity with Looker and/or Tableau