Senior Product Manager - TELUS & Koodo Acquisition, GTM Strategy & Planning

Description

Ready to create innovative solutions and best practices?

Our team and what we’ll accomplish together

The Mobility Postpaid Acquisition Team resides within the Consumer Marketing organization. We lead new customer acquisition for TELUS and Koodo, developing pricing strategies across rate plans, device offers, bundling and other targeted initiatives. The team is also responsible for go-to-market planning and strategy, orchestrating how offers, tactics, and programs are brought to market across owned, direct, and digital sales channels.

What you’ll do

• Lead monthly and quarterly go-to-market planning cycles for the acquisition team, synthesizing device and rate plan tactics into cohesive strategies, guiding principles, and initiatives that drive revenue and volume targets
• Orchestrate cross-functional collaboration across pricing, financial planning, channel GTM, digital, marcomm, and partnerships teams to develop comprehensive go-to-market plans that ensure seamless execution from strategy to market launch
• Facilitate leadership alignment and governance by building compelling strategic narratives that connect tactical initiatives to business outcomes, enabling efficient decision-making and resource allocation
• Develop integrated GTM frameworks that balance short-term tactical opportunities with long-term strategic objectives, ensuring offers and programs are positioned for maximum impact across owned, direct, and digital channels
• Drive stakeholder alignment on GTM strategies by translating complex market dynamics, competitive insights, and performance data into clear action plans and success metrics
• Own the end-to-end planning process from ideation through execution, ensuring cross-functional teams are aligned on timing, channel strategies, and success criteria to bring offers to market seamlessly

Qualifications

What you bring

• Experience leading go-to-market planning and execution in telecommunications, consumer technology, or subscription-based businesses
• Demonstrated ability to drive monthly and quarterly planning cycles, balancing strategic priorities with tactical execution across multiple stakeholders
• Strong strategic thinking skills with the ability to synthesize diverse inputs (pricing, product, channel, competitive) into cohesive go-to-market strategies and frameworks
• Proven success facilitating executive-level alignment and governance, presenting complex strategies and trade-offs to senior leadership for decision-making
• Experience working across owned, direct, and digital sales channels, with understanding of how GTM strategies translate across different customer touchpoints
• Track record of building and maintaining relationships with cross-functional partners including pricing, finance, channel teams, digital, and marketing communications
• Ability to manage ambiguity and competing priorities while maintaining focus on revenue and volume outcomes
• Strong project management and organizational skills, with experience coordinating complex initiatives across multiple teams and timelines

Nice-to-haves

• MBA or advanced degree in Business, Marketing, Strategy, or related field
• Experience with pricing strategy and revenue management in telecommunications or subscription services
• Familiarity with digital marketing tools, analytics platforms, and marketing automation systems used in omnichannel GTM execution
• Knowledge of agile product development methodologies and experience applying them to marketing and GTM planning processes