Sr Marketing Communications Mgr (Content Marketing)

As a leading Canadian provider of health technology for Payors and Providers (Payviders), TELUS Health continuously strives to increase value creation, enable interoperability and positively impact health outcomes through our solutions. Our market-leading portfolio extends across the health value chain with robust, backend technology agnostically powering claims adjudication, electronic medical records (EMR) and pharmacy management solutions (PMS) connecting payors, providers and patients.

Our team and what we’ll accomplish together

Help bring TELUS Health’s best-in-class technology solutions into the hands of healthcare professionals as we work together to improve care for Canadians.  

The TELUS Health Payor Marketing team supports technology enabling solutions across the public and private healthcare payor markets.  Our suite of solutions include claim processing and adjudication platforms for drug, dental and extended health benefit claims, benefits selection, digital citizen/member navigation platforms and custom solutions for large complex deals. As the Senior Marketing Manager (Content Marketing) you will develop and execute comprehensive marketing strategies targeting both private and public sector B2B customers, managing integrated marketing campaigns, and driving market awareness for our healthcare solutions portfolio. 

Our team is made up of passionate marketing professionals who believe they can make a difference in the lives of our customers.  If you believe technology has an important impact on transforming healthcare for all Canadians, thrive in dynamic and evolving environments and are comfortable with managing complex and strategic marketing portfolios, then this is the role for you.

What you’ll do

• Develop impactful value proposition and messaging playbook to effectively position TELUS Health solutions to public and private sector clients

• Enhance the content marketing strategy for our health benefits management portfolio of products

• Develop thought leadership strategy for speaking opportunities industry events, including the TELUS Health Annual Conference 

• Manage and maintain editorial calendar to ensure consistent content delivery

• Create and distribute timely and relevant thought leadership pieces, including whitepapers, articles and newsletters, that resonate with their intended audience 

• Collaborate with subject matter experts to develop technical content

• Build strong relationships and interlock with product and sales to ensure cohesive approach to market communications surrounding complex solutions and high profile partnership initiatives

• Be prepared for out-of-the-box thinking and trialling different approaches to determine the optimal methods to foster collaboration and drive growth 

What you bring 

• Post-secondary degree in relevant field and at least 5 years of experience in B2B marketing, with a focus on the public and private payor market

• Proven track record in content marketing, including content strategy and editorial calendar management 

• Knowledge of Canadian healthcare environment and current TELUS assets and teams

• Ability to take complex subject matter and distill it into easily digestible content

• Excellent written communication skills 

• Deeply curious with exceptional analytical abilities and understand the importance of using data to make informed decisions about optimizing content and campaigns 

• Experience with content management systems and marketing automation platforms

• Strong initiative to naturally drive and collaborate on projects from start to finish in a strategic manner, with the ability to coordinate multiple projects and initiatives at once

• A growth mindset and feel highly comfortable operating in a fast-moving environment, facilitating cross-functional teams to bring marketing initiatives and campaigns to life

Great-to-haves

• Bilingual in English and French

• Entrepreneurial spirit which will drive passionate ownership and responsibility for the business

• Self starter abilities with a collaborative mindset that enables you to organize and lead initiatives, overcome challenges, and build solutions

• Ability to navigate ambiguous and complex business challenges to find optimal solutions

• Self-aware with the ability to give, take, and act on, feedback and boundary setting in a positive way

Advanced knowledge of English is required because you will most of the time interact in English with external parties (clients, suppliers, candidates, external partners, etc.); interact in English with internal parties (colleagues, internal partners, stakeholders, etc.); and work with IT tools whose interface is only accessible in English as part of this position's main responsibilities given its national scope.