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Sr. Strategy Manager, Store Messaging & Experience

Location: 

Toronto, ON, CA, M5J 2V5

Req ID:  55549
Jobs by Category:  Operations
Job Function:  Planning and Analysis
Status:  Full Time
Schedule:  Regular

Our team and what we'll accomplish together

 

The Merchandising team strategically plans in-store experiences that drive customer traffic, enable meaningful sales conversations, and position TELUS as a differentiated provider of whole home solutions and connected lifestyle offerings. In this role, you'll serve as a strategic powerhouse, ensuring our physical retail environments are prioritized from day one of every brand and product campaign, championing the in-store customer journey and translating complex business priorities into high-impact retail experiences.



 

What you'll do

 

  • Own the overarching merchandising strategy, shifting the function from reactive intake to proactive strategic partnership with GTM and Marketing Communications teams

  • Drive strategic campaign integration by partnering early with GTM Marketing, Product teams, and Channel Sales leaders to ensure physical retail environments are prioritized during initial campaign design

  • Synthesize diverse business unit priorities (TELUS Rewards, bundling, integrated home solutions) and align them to quarterly business goals, maintaining a cohesive in-store narrative

  • Adapt national campaign strategies to speak authentically to local markets and diverse communities, ensuring point-of-sale messaging is relevant and impactful across all regions

  • Lead cross-functional collaboration as the central hub connecting GTM Marketing, Product teams, Channel Sales leaders, and external creative agencies to align creative vision with physical store execution

  • Champion the retail representative and customer experience by ensuring every in-store touchpoint drives traffic and equips store teams to have meaningful, high-value sales conversations

  • Maintain a proactive, long-term roadmap of the in-store customer journey, socializing alignment across strategic forums (TRIPR, Win-the-Weekend, regional sales meetings) to unify field and business leaders

  • Regularly visit retail stores to evaluate campaign execution, gather field team feedback, and translate insights into strategic refinements for future GTM playbooks

 

What you bring

 

  • 7+ years of experience in retail merchandising, marketing strategy, or related field with demonstrated success in developing overarching strategic initiatives

  • Proven ability to synthesize complex, multi-faceted business priorities and translate them into cohesive, unified messaging strategies

  • Strong cross-functional leadership experience collaborating with marketing, product, sales, and creative teams to drive alignment and execution

  • Deep understanding of retail environments, customer journeys, and in-store experience design

  • Excellent communication and stakeholder management skills with ability to influence at all organizational levels

  • Strategic thinking with ability to balance long-term vision with quarterly business priorities and execution

 

Great-to-haves

 

  • Experience working in telecommunications, retail, or consumer-facing industries

  • Familiarity with campaign management tools and retail analytics platforms

  • Background in community-focused marketing or localization strategies



 
Salary Range:  $86,000-$136,000
Performance Bonus or Sales Incentive Plan:  15%

Actual total compensation will be determined based on factors such as knowledge, skills, performance and experience. We encourage all qualified candidates to apply, even if the posted salary range doesn't match your expectations. We're open to discussing competitive compensation packages tailored to your experience level and expertise. TELUS offers rewarding benefits, which may vary per job function, such as:

  • Comprehensive total rewards package highlighting competitive salary and bonus structures, minimum 3 weeks of vacation, and flexible benefits plan to meet the needs of you and your family
  • Flexibility to work in-office, virtually or a combination of both
  • Generous company matched pension and share purchase programs
  • Opportunity to give back to communities in which we work, live and serve
  • Career growth and learning & development opportunities to develop your skills
  • And much more …
Job Type:  This is for a current vacancy

A bit about us

We’re a people-focused, customer-first, purpose-driven team who works together every day to innovate and do good. We improve lives through our technology solutions and foster a culture of innovation that empowers team members to solve complex problems and create remarkable human outcomes in a digital world. 

You’ll find our engaging, high-performance culture personally fulfilling, professionally challenging, and financially rewarding. We’re committed to diversity and equitable access to employment opportunities based on ability. Your unique contributions and talents will be valued and respected here. When you join our team, you’re helping us make the future friendly.

Note for Quebec candidates: if knowledge of English is required for this position, it is because the team member will be asked, on a regular basis, to interact in English with external or internal parties or to use English applications or software as part of their tasks.

 

 

 

 

Operations

We’re the ones that design, build, repair and maintain the billions of dollars’ worth of the infrastructure that keeps more than 15.2 million Canadians connected.

We are honoured to be recognized

1.4M
Days volunteered in our communities.

70%
Team members that work at home or are mobile.

15.2
Million customers that TELUS is serving across Canada.

Accessibility

TELUS is proud to foster an inclusive culture that embraces diversity. We are committed to fair employment practices and all qualified applicants will receive consideration for employment.

We offer accommodation for applicants with disabilities, as required, during the recruitment process.

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