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Manager, Wireline Retention and Growth - TELUS Digital


Vancouver, British Columbia, CA

Req ID:  28832
Jobs by Category:  Digital
Job Function:  Project/Program Management
Status:  Full Time
Schedule:  Regular



What you will do

As Base Campaigns & Offers Manager, you’re charged with driving digital sales strategy and execution excellence for existing TELUS customers in our core Wireline portfolio area. As a bridge between our customers, your stakeholders and the broader digital team, you’re responsible for evolving the way that we engage our existing customer base on product options using the TELUS website/app and facilitate their ability to renew/upgrade products or take up additional products. You’ll help grow the business by increasing digital-only and assisted retention experiences.


Reporting to the Director, Wireline Digital in the Digital Sales & Service team, you will collaborate with internal and external delivery teams to craft digital campaigns and offers that target our existing customer base with the aim of increasing retention and growing customer lifetime value.


You’ll also advocate for ensuring simplified online sales experiences for our existing TELUS customers. 


Here’s how


  • Build and support a highly engaged and performing team, act as a mentor and coach for the team 
  • Demonstrate digital sales excellence; helping TELUS emulate local and global digital leaders
  • Collaborate with Senior Stakeholders in the Home Solutions & Customer Excellence division on base strategy and performance
  • Work with a passionate team dedicated in transforming digital for our customers with leading edge technology and processes
  • Identify opportunities for optimization, and leveraging data to drive continued enhancements





You're the missing piece of the puzzle


  • Deep understanding of the digital environment (online, mobile and social)
  • Comfortable driving discussions from content and page UX to digital campaign strategy to E2E CX and sales process evolution
  • On top of key industry trends that consistently drive changing web requirements
  • Ability to anticipate and assess risks, construct contingency plans, and manage change in a complex environment
  • Demonstrate curiosity, adaptability, innovation, and out of the box thinking
  • Proven leadership, coaching, motivating, goal setting, performance management and human resource management skills
  • Highly organized with a demonstrated ability to delegate, monitor and manage high volume workloads
  • Ability to effectively solve problem and deal with complex project issues
  • Experience navigating and partnering with a large and diverse stakeholder mix
  • Ability to work effectively with various levels of management and cross-functional teams




  • Undergraduate degree
  • 5+ years experience digital marketing and/or ECommerce
  • Experience in customer retention strategies
  • Familiarity with TELUS Home Solutions products
  • People leadership experience including performance management
  • Strong stakeholder management with the ability to traverse complex stakeholder landscapes 
  • Ability to structure ambiguous asks and deal with conflicting priorities
  • ·Experience using Agile project/task management tools (e.g. JIRA)
  • Bias for action


About TELUS Digital


TELUS Digital’s mission is to make life easier for millions of customers – and for our team. We build smart, customer-centric and data-driven experiences for, My TELUS and the My TELUS app. We’re a customer-driven and product-minded team within TELUS, responsible for our company’s digital evolution.


Our team includes a passionate group of strategists, UX and visual designers, full stack developers, content managers, scrum masters, testers, product owners, people experience specialists, and other digital experts. 


Our team members are leaders in local and global technology communities, we value and support communities such as: Tech Masters, NodeSchool, Ladies Learning Code, Women Who Code TO and many more!


Learn more about our team at


We want to work with people who:


  • Share our passion for all things digital
  • Thrive in an agile, lean and fast-paced environment
  • Clearly see things from the perspective of our customers
  • Are curious, experiment and never stop learning
  • View collaboration as essential to your work
  • Utilize the power of data to inform decisions
  • Embrace diversity and new ideas


What you can expect from us:


  • An environment where you’re encouraged to share and act on your ideas 
  • A culture committed to giving; every year we donate time and resources in our communities
  • A fun, dynamic team that works and plays every day



TELUS is proud to foster an inclusive culture that embraces diversity. We are committed to fair employment practices and all qualified applicants will receive consideration for employment. We offer accommodation for applicants with disabilities, as required, during the recruitment process.



A bit about us

We’re a people-first, customer-first, purpose-driven team who works together every day to innovate and do good. We improve lives through our technology solutions and foster a culture of innovation that empowers team members to solve complex problems and create remarkable human outcomes in a digital world. When you join our team, you’re helping us make the future friendly.

We’re committed to diversity and equitable access to employment opportunities based on ability—your unique contributions and talents will be valued and respected here.

The health and safety of our team, customers and communities is paramount to TELUS. Accordingly, we require anyone joining our team to be fully vaccinated for COVID-19.






Diverse teams lead the way to innovation. Leveraging different perspectives, experiences and ways of thinking allows us to deliver better insights, decisions, and solutions. Embracing our individuality, and leveraging diversity of thought is an important part of the amazing culture we have built at TELUS Digital.

We are honoured to be recognized

Team TELUS at a glance

Days volunteered in our communities

Billion contributed to charitable and community organizations since 2000

Million customer connections


TELUS is proud to foster an inclusive culture that embraces diversity. We are committed to fair employment practices and all qualified applicants will receive consideration for employment.

We offer accommodation for applicants with disabilities, as required, during the recruitment process.