Marketing Manager, Marketing Performance & Operations
Vancouver, BC, CA, V6B 0M3 Toronto, ON, CA Calgary, AB, CA
Description
Are you ready to embrace a challenge, shape innovative entertainment solutions at TELUS, and thrive in a high-energy, high-performance culture? If so, we have an exciting opportunity for you!
The TELUS Commercial Team is looking for a dynamic marketing leader to help us take the Entertainment portfolio (Optik TV and Stream+) to the next level. If you have a passion for the intersection of data-driven strategy and customer-centric growth, you’ll fit right in.
Here's the impact you'll make and what we'll accomplish together
As the Marketing Manager, Marketing Performance & Operations, you will play a key role in supporting the Commercial team in delivering on its key growth objectives.
Here's how:
- Synthesize market intelligence and performance analytics into high-impact strategies that accelerate new customer acquisitions
- Partner across Product, Marketing, and Business Intelligence to identify and close data and reporting gaps, ensuring that teams have the data and insights needed to hit their targets
- Oversee the end-to-end operational lifecycle of the Gift With Purchase program, balancing seamless logistics with rigorous budget management to maximize ROI
- Build business cases and financial models to evaluate the P&L impact of pricing decisions and other marketing initiatives, protecting both revenue and margin
- Serve as a trusted advisor to senior leadership, delivering performance updates and strategic insights that guide the direction of the business
Qualifications
What you bring:
- 3+ years of progressive marketing experience with a track record of delivering results
- Analytics prowess – you're comfortable working with numbers and translating data into actionable insights
- Proficient in navigating order management systems and providing comprehensive back-end administrative support
- Integrated marketing expertise across pricing, campaign development, and go-to-market execution
- Performance-driven approach with experience tracking marketing effectiveness, setting ambitious goals, and optimizing tactics through collaborative teamwork
- Executive presence with leadership and communication skills that enable you to influence and collaborate with stakeholders at all levels and across multiple business lines
- Agility and adaptability to thrive in a fast-paced, dynamic environment while managing multiple priorities and deadlines
- Entrepreneurial spirit – self-driven, proactive, with strong problem-solving capabilities and comfort navigating ambiguity
Nice To Haves:
- A solid understanding of TELUS Consumer Solutions, ideally with exposure to both wireless and wireline business units
- Experience in telecommunications, media, or entertainment industries
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